1980 Pontiac Phoenix LJ Coupe: Two Doors, Four Speeds, 32,349 Miles, Zero Credibility

Left front 3q view of a Starlight Black 1980 Pontiac Phoenix notchback coupe

This black-over-red 1980 Pontiac Phoenix might well be the best-dressed, best-preserved FWD X-car still on the road, a relatively rare two-door notchback coupe in plush LJ trim. But, would you want it? Uhh, could you repeat the question?

Left side view of a 1980 Pontiac Phoenix notchback
1980 Pontiac Phoenix LJ coupe in Starlight Black with 13-inch cast aluminum wheels / Bring a Trailer

Upon seeing this car, my first, unkind thought was, “Honey, I shrunk the LeMans.” The two-door notchback version of the X-body Phoenix did look like a truncated 1978–1981 Pontiac LeMans coupe, and the FWD A-body Pontiac 6000 that replaced the RWD LeMans in Pontiac’s U.S. lineup from 1982 was essentially an X-body Phoenix with a longer nose and longer tail.

Right front 3q view of a 1979 Pontiac Bonneville two-door in an indoor studio space
1979 Pontiac Bonneville coupe in Starlight Black with 15-inch cast aluminum wheels / RK Motors

With the black paint, bright window moldings and B-pillars, and aluminum wheels, this particular Phoenix also bore a clear visual relationship to the B-body Pontiac Bonneville and Catalina. The Pontiac studio had clearly been working overtime to create a family resemblance between all these quite different models.

Right front 3q view of a 1980 Pontiac Phoenix notchback
1980 Pontiac Phoenix LJ coupe in Starlight Black with 13-inch cast aluminum wheels / Bring a Trailer

In an earlier era, that might have gone over very well, but by the time the Phoenix arrived in spring 1979, neither the B-body cars nor the A-body LeMans were selling particularly well, and so the resemblance did none of them any great favors. The Phoenix sold well enough at first — its arrival coincided with a renewed oil crisis that made its low fuel consumption very attractive — but three out of five were the five-door hatchback rather than the notchback coupe.

Brochure page showing the 1980 Pontiac Phoenix four-door hatchback, with the headline "NEW FUNCTION"

The X-car hatchbacks were not what most people would call stunningly handsome vehicles; they were rather dumpling-like. However, a five-door Phoenix was at least an honest car (or it would have been, if not for all the recalls, the sloppy build quality, etc.). It offered a quite decent amount of passenger and cargo room in a modestly sized package, with hatchback versatility and the promise of good gas mileage — all very commendable, even if you didn’t love the looks.

Car and Driver, May 1979, B&W illustration showing side views of the various X-body models, credited to KF Studios

You could tell, looking at the X-cars, that they were designed around the five-door hatchback configuration. There were also notchback coupes and sedans (Buick and Oldsmobile offered nothing else), but the structural hardpoints were very obviously dictated by the hatchbacks.

Right rear 3q view of a 1980 Pontiac Phoenix notchback
1980 Pontiac Phoenix LJ coupe in Starlight Black with 13-inch cast aluminum wheels and bumper guards / Bring a Trailer

For all their efforts, the Pontiac stylists banged their heads on almost every single one of those hardpoints. The Phoenix coupe was not really a small car, and the coupe was almost 3 inches longer than the hatchback (182.1 inches on a 104.9-inch wheelbase). However, its proportions were just wrong for this body style, like a Japanese “superdeformed” caricature of a bigger car: short and chubby, with a stubby nose and a stubbier tail.

Back window of a black 1980 Phoenix, with a retrofitted CHMSL ont he rear package shelf
1980 Pontiac Phoenix LJ coupe in Starlight Black with rear defroster / Bring a Trailer

The upright rear window didn’t help aerodynamics either.

Front seat of a 1980 Pontiac Phoenix notchback, seen through the passenger door
1980 Pontiac Phoenix LJ coupe with Hobnail and Lombardy II cloth luxury notchback seat in Carmine / Bring a Trailer

So, the Phoenix coupe looked worse than the hatchback, and the notchback coupe sacrificed a good measure of the five-door hatchback’s utility.

Back seat of a 1980 Pontiac Phoenix coupe, seen through the passenger door
1980 Pontiac Phoenix LJ coupe with Hobnail and Lombardy II cloth upholstery in Carmine / Bring a Trailer

One of the major virtues of the X-cars was that they offered the rear seat room of an intermediate in a compact package. There was reasonable space for two adults in back, and the notchback roof provided a bit more headroom than did the hatchback. However, the coupe body made it harder for passengers to get in and out, and the rear quarter windows were fixed, so rear ventilation was poor without air conditioning. The wider doors were also an annoyance in tight parking spaces.

Trunk compartment of a 1980 Pontiac Phoenix notchback
1980 Pontiac Phoenix LJ coupe claimed 13.9 cu. ft. of cargo volume / Bring a Trailer

The coupe’s trunk was still decent-sized, but it kept the hatchback’s high liftover height without its larger opening and fold-down rear seat.

Rear view of a 1980 Pontiac Phoenix notchback
1980 Pontiac Phoenix LJ coupe in Starlight Black with bumper guards and bumper protective strips / Bring a Trailer

A good-looking coupe can get away with some practical sacrifices — GM had sold scads of Colonnade A-body coupes, which had much less back seat and trunk room than this Phoenix — and a practical, economical car can get away with being a little dowdy. The point of a dowdy coupe is harder to see.

Driver's door trim of a 1980 Pontiac Phoenix notchback coupe
1980 Pontiac Phoenix LJ coupe with Carmine cloth upholstery / Bring a Trailer

This Phoenix is an LJ, which was the dressed-up luxury version. For $471 more than the base coupe, it had extra sound insulation, carpeted door trim, and color-keyed sports mirrors (plus deluxe wheel covers, replaced on this car by alloy wheels).

Dashboard and front seat of a 1980 Pontiac Phoenix notchback coupe, seen through the driver's door
1980 Pontiac Phoenix LJ coupe with Hobnail and Lombardy II cloth luxury notchback seat in Carmine / Bring a Trailer

The LJ also included a color-keyed steering wheel, nicer carpeting, and a “luxury notchback” front seat with separate seatbacks and a fold-down center armrest. The seat backs were unfortunately not adjustable for rake, a feature Pontiac wouldn’t offer on the Phoenix until 1982. (There was a passenger-side recliner option, but that wasn’t the same thing.)

Dashboard of a 1980 Pontiac Phoenix
1980 Pontiac Phoenix LJ coupe with Carmine cloth upholstery, 4-speed manual, and CB radio / Bring a Trailer

Whoever originally bought this late 1980 model specified a lot of extra-cost options, including air conditioning, AM/FM radio with CB, intermittent wipers, and rear defroster. The air conditioning made mandatory both power steering ($153) and power brakes ($71). The latter were not very desirable given the X-car’s issues with abrupt rear brake lockup, which later became the subject of an NHTSA lawsuit.

Center dashboard stack of a 1980 Pontiac Phoenix
1980 Pontiac Phoenix LJ with Carmine interior, rally gauges, air conditioning, and AM/FM/CB radio / Bring a Trailer

This car also has the rally gauge package, which included a tachometer as well as water temperature, oil pressure, and voltage gauges and a clock. Note that Pontiac did not share the weird vertically angled radio and HVAC slots of the X-body Citation.

Shift lever in a 1980 Pontiac Phoenix
1980 Pontiac Phoenix LJ coupe with Carmine interior, 4-speed manual transmission, and CB radio / Bring a Trailer

Regrettably, the options list didn’t offer any good answers on the transmission front. The standard overdrive 4-speed was much criticized for its balky shift linkage and grabby clutch, and it had a big gap between 1st and 2nd. The optional TH125 automatic was jerky, its lower numerical axle ratio cut into performance, and it developed a reputation for self-destructing.

Pedals in a stick-shift 1980 Pontiac Phoenix
1980 Pontiac Phoenix LJ coupe with Carmine interior and manual transmission / Bring a Trailer

Not only did the 4-speed manual’s clutch suffer a long pedal travel that made it difficult to drive smoothly, the continuing prevalence of bench seats meant that stick shift buyers still got a pedal-operated parking brake, which couldn’t be used to aid starting on hills.

Front end and grille of a 1980 Pontiac Phoenix
1980 Pontiac Phoenix LJ coupe in Starlight Black with bumper guards and bumper protective strips / Bring a Trailer

This Phoenix might still have made a case for itself if it had the optional 2.8-liter V-6, a $225 option. The V-6 cost some fuel economy, but its performance was quite good for this era, and its additional torque reduced the need to struggle with the transmissions. Car and Driver managed 0 to 60 in 9.2 seconds with a V-6 Citation, which was better than some V-8 sporty cars of this time could manage.

Four-cylinder engine in a 1980 Pontiac Phoenix
1980 Pontiac LW9 2.5-liter four had 90 hp and 134 lb-ft of torque / Bring a Trailer

Sadly, this car has the standard 2.5-liter LW9 Iron Duke four, which had adequate performance, but wasn’t especially smooth or economical except on the highway. (Consumer Reports averaged just 17.8 mpg in city traffic.) It also had an annoying tendency to stumble and stall, especially during warm-up and with the air conditioner running. For 1982, GM adopted throttle-body injection for better driveability, but the carbureted version was troublesome and often miserable.

Snowflake wheel on a 1980 Pontiac
1980 Pontiac Phoenix LJ coupe in Starlight Black with 13-inch cast aluminum wheels / Bring a Trailer

Pontiac offered a “Radial Rally Tuned Suspension” for the Phoenix, which was included with the sporty SJ option, but not specified on this car. Handling was surprisingly good with the sport suspension and not bad otherwise, but both suspensions suffered disconcerting compliance steer — the steering rack was fixed to the firewall, but the front suspension was carried on a rubber-isolated cradle, so at some angles, there was a jerky steering response due to slack in the rubber bushings. The X-cars were also prone to torque steer even with the four-cylinder engine.

Front view of a 1980 Pontiac Phoenix
1980 Pontiac Phoenix LJ coupe in Starlight Black with bumper guards and bumper protective strips / Bring a Trailer

It’s not difficult to understand why someone would have bought this car in 1980. It was economical enough for a domestic car. It wasn’t too big, but it did have room for four adults, it wasn’t painfully slow, and it rode and handled okay. Even with the plush trim and various options, it wasn’t that expensive for the time. Base price was $5,936, rising to maybe $8,000 as equipped. (The CB radio may have been a bigger-ticket item.)

Closeup of the right taillight of a 1980 Pontiac Phoenix
1980 Pontiac Phoenix LJ coupe in Starlight Black / Bring a Trailer

As an historian, I appreciate seeing cars that aren’t usually preserved in this kind of shape. On the other hand, seeing a well-scrubbed example of a much-maligned vehicle can make all too clear why they were so maligned in the first place.

Right side view of a 1980 Pontiac Phoenix notchback
1980 Pontiac Phoenix LJ coupe in Starlight Black with 13-inch cast aluminum wheels / Bring a Trailer

This Phoenix coupe is such an “if only …” car. If only its proportions had been a little less ungainly; if only GM hadn’t taken until 1982 to address the rubbery steering and driveability problems; if only it had had a slicker shift linkage and less jumpy clutch, or an automatic that didn’t self-destruct; if only its brakes hadn’t been so prone to rear lockup; if only there hadn’t been so many minor design flaws GM didn’t fix before launch; if only there hadn’t been so many recalls, quality control lapses, and rust problems. This particular car has obviously beaten the odds on the latter, but far too many X-cars did not.

"Phoenix LJ" badge on a black car
1980 Pontiac Phoenix LJ coupe in Starlight Black / Bring a Trailer

Pontiac built a total of 154,503 Phoenix coupes through 1984, this model’s final year. The best year for the plush LJ coupe was 1980, when Pontiac moved 23,674 of them, falling to 11,975 in 1981, 4,436 in 1983, and 2,251 in 1983. (The LJ was renamed LE for 1984 and sold a further 1,357 coupes.) How many of them are still roadworthy? Probably not many, and fewer still with so few miles or in this kind of condition. (The coupe had only 32,349 miles when these photos were taken.)

Left rear 3q view of a 1980 Pontiac Phoenix notchback
1980 Pontiac Phoenix LJ coupe in Starlight Black with 13-inch cast aluminum wheels and bumper guards / Bring a Trailer

Despite its rarity and low mileage, I have a hard time seeing the Phoenix as very desirable, but some people evidently did. When this car showed up on Bring a Trailer in 2023, it drew 28 bids and finally sold for $16,750, roughly half of its inflation-adjusted original price. If the buyer ever decides to open a museum of missed opportunities and lost causes, this Phoenix could be a star exhibit.

 

Related Reading

Curbside Classic: 1980-1984 Pontiac Phoenix – A Short (And Feeble) Second Life (by Paul N)

Curbside Recycling: 1980 Pontiac Phoenix SJ – Pontiac Flips America The Bird (by Jim Klein)

Curbside Classic: 1980 Chevrolet Citation – GM’s Deadliest Sin (#13) (by Paul N)

1981 Chevrolet Citation 4-Speed Hatchback: A Well-Preserved Example Of GM’s Greatest Failure (by me)