Curbside Classic: 1963 Ford Cortina Mk1 – Ford Takes On BMC, And Wins

 

The Lotus Cortina came back too. This time it was built by Ford, rather than Lotus, and actual changes other than the engine were much fewer.

No more aluminium panels, but rather something very close to the Cortina GT with the Lotus engine and different wheels. Still, another 4000 high profile cars, also sold as the Cortina Twin Cam in some markets.

The transformation from Mk1 to Mk2 for the Cortina Lotus can be seen coming through this test in CAR, a fan of fast Fords if not of Ford Cortinas.

But the Cortina Mk2 we all remember best was the 1600E.  This was a simple but superbly executed concept, practiced by Ford previously with the Corsair 2000E and the Zodiac-based Executive. Based on a Cortina GT four door saloon, with the 88 bhp engine and lowered suspension compared with the basic cars, add Rostyle wheels, extra lamps, vinyl roof and special exterior trim. 60mph in a bit under 13 seconds, close to 95 mph – strong numbers for a 1600 saloon in 1967. 

The interior was the real treat though. Burr walnut, or a fairly convincing facsimile of it, covered the dash and door tops, bucket seats front and rear, full instrumentation and an image Vauxhall, Rootes or BMC would have killed for. Perhaps it expressed all you might have wanted a car to say and at an affordable price, and without being an old man’s car like Rootes’ Humber Sceptre for example. The first British Brougham – maybe not quite. The first “yuppie” car? Perhaps it was. The concept evolved and within 10 years, a Ghia badged Cortina, Capri or Granada clearly identified the driver as an achiever. Often, it was also a company choice, but car park and neighbour respect was there.

No one has argued convincingly that the Cortina was ever a great car, as opposed to being a very significant and commercially successful car. The Mk1 and Mk2 were produced to a price, as evidenced by the simple suspensions, the sparse trim of the very early cars and the expectation of a high volume.

They were never going to match a Peugeot, Alfa Romeo or BMW for driver appeal or quality of engineering; BMC were ahead on ingenuity, as were Fiat for example; a VW or an Opel was probably tougher; a Renault on practicality and comfort; a Citroen on just about everything.

They were probably as good as contemporary Vauxhall or Rootes product (as CAR suggests here), but with the advantage of a more fashionable image, a lot more choice of engines, trims and body styles, and many more dealers and were strong on value for money. Those factors count for a lot, in the day to day rough and tumble of selling cars.

In 1967, the Cortina was Britain’s best seller for the first time; selling 165,000 to the ADO16’s 131,000. They ran neck and neck until the end of the decade, by which time Ford had built over 2,000,000 Cortinas and 300,000 Corsairs, compared with around 1,500,000 ADO16 of all variations. Always look at statistics and statements about them with a questioning eye.

Of course, the Cortina was no longer directly competing with the ADO16. Ford had successfully led the market and their buyers up market,  and by doing so and having a ruthless attitude to cost control, made twice as much profit per car in the 1960s as BMC/BLMC. In 1969, BLMC made £3.9 million off a million cars, Ford of Britain made £38 million off 767,000. OK, so not exactly like for like for many reasons, but you can see the trend.

And as the Cortina went up market, Ford of Britain, by now part of Ford of Europe, needed to replace the dated Anglia in the market space below the Cortina. The answer was simple – repeat the process with a new smaller car.

 

The 1968 Escort was built to the same recipe of simplicity with solid execution, ruthless cost control and many trim and engine options inside an attractively styled body. It was Ford’s first Europe-wide product, built in the UK, at Halewood in Liverpool, and in Genk in Belgium. Next up was the Ford Capri, which carried many Cortina Mk2 genes. Locally produced engines aside, the common model range by 1972 looked much like you might have expected from Ford of Britain, with no front wheel drive cars, but a clear tiered range of Escort, Cortina (now at Mk3, absorbing the Corsair range) or the platform sharing Taunus (which shared more than the styling made obvious), Granada and the Capri.

Ford has led the UK market since the early 1970s; the nation’s best sellers were the Cortina for 70s, Escort and Sierra for the 80s, then Mondeo and Focus, and now the Fiesta.

The first Cortina started a family that sold around 4 million cars, over the Cortina, Corsair and Capri, the vast bulk of them within 14 years. The first Cortina was a lot of car for the customers’ money; for Ford’s initial development investment, the number produced was probably even more so. And the impact was very significant, on the market and on the British motor industry.

(A note on naming. At the beginning of the 1960s, many Ford of Britain products carried the prefix “Consul”, such that cars were formally known and badged as Ford Consul Classic or Ford Consul Capri, for example. Early Cortinas kept to this, and were badged as Consul Cortina. Likewise the Consul Corsair. By 1964, the Consul prefix had been formally, as well unofficially, dropped. The Consul name was used on its own in the 1950s for entry level versions of Zephyr and, in the 1970s, of the Granada.)

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