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Raymond Loewy Archive
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![The second-generation Oldsmobile Toronado, offered from 1971 to 1978, has been much-criticized for its me-too styling, which shamelessly imitated the previous-generation Cadillac Eldorado. For 1977, Olds tried to shore up […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2026/03/1978-Oldsmobile-Toronado-XS-Silver-and-1947-Studebaker-Commander-Regal-CP-green-side-left-115x115.webp "1978 Oldsmobile Toronado XS: Unusual Bent-Glass Special Edition Reinvents The 1947 Studebaker")
1978 Oldsmobile Toronado XS: Unusual Bent-Glass Special Edition Reinvents The 1947 Studebaker
Posted on March 27, 2026 | 26 CommentsThe second-generation Oldsmobile Toronado, offered from 1971 to 1978, has been much-criticized for its me-too styling, which shamelessly imitated the previous-generation Cadillac Eldorado. For 1977, Olds tried to shore up […] -
![Designed by Raymond Loewy Associates, the 1953 Studebaker coupe (renamed Hawk in 1956) was a classic design that Studebaker wasted little time in spoiling with an array of aesthetically dubious […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2026/02/Four-Hawks-1953-1958-1957-1962-composite-115x115.webp "Studebaker Hawk: How Studebaker Made A Mess Of This Raymond Loewy Classic, And How Brooks Stevens Brought It Back")
Studebaker Hawk: How Studebaker Made A Mess Of This Raymond Loewy Classic, And How Brooks Stevens Brought It Back
Posted on February 15, 2026 | 36 CommentsDesigned by Raymond Loewy Associates, the 1953 Studebaker coupe (renamed Hawk in 1956) was a classic design that Studebaker wasted little time in spoiling with an array of aesthetically dubious […] -
![In the summer of 1962, American car magazines were abuzz with the introduction of the radically styled, fiberglass-bodied Studebaker Avanti, a new sporty coupe combining European design themes (courtesy of […]](https://www.curbsideclassic.com/cdn-cgi/image/quality=80,format=auto,onerror=redirect,metadata=none/wp-content/uploads/2024/11/Car-Life-1962-07-intro.jpg "Vintage Car Life Review: 1963 Studebaker Avanti – “Much More Than Just Another Bucket-Seated Luxury Car”")
Vintage Car Life Review: 1963 Studebaker Avanti – “Much More Than Just Another Bucket-Seated Luxury Car”
Posted on December 8, 2024 | 36 CommentsIn the summer of 1962, American car magazines were abuzz with the introduction of the radically styled, fiberglass-bodied Studebaker Avanti, a new sporty coupe combining European design themes (courtesy of […] -
CC Capsule: 1941 Lincoln Continental by Loewy
Posted on February 18, 2012 | 11 CommentsI was not expecting this car.
