Cohort Capsule: 1985 Chevy Celebrity Eurosport Wagon – A Lesson In Popularity


Here’s one of those cars which suddenly disappeared in most major midwestern cities after plying the streets for years. It must be a similar situation out west where ActuallyMike stopped to shoot this Celebrity Eurosport wagon (note the yellow 1970 Mustang Mach 1 in the background).  It seems rather smug parked in front of the Mercedes R-class, a genuine Benz conceived in the minivan mold which proved genuinely unsuccessful here in the US.


Possibly the best looking of the 1982 A-bodies, and the best expression of the then-familiar “sheer” look, the Celebrity, especially in Eurosport trim, was quite popular in its day. This is appears to be 1984 1985; the second year the wagon and Eurosport package were available and the first year the of the multi-port injected V6. In 1986, engine callouts were moved to the front fenders, and a new front clip with wrap-around turn signals was introduced.

1985 Chevrolet Celebrity-04

The sight of flip-out vent windows means this wagon is equipped with third-row seats, making the tailgate-mounted 2.8 V6 engine call-out more of a relief.  The Eurosport trim package was available with the 2.5 liter iron-duke (if not on wagons, then at least on sedans) and made for a somewhat embarrassing combination of convincing good looks and wheezy performance, even for the time.  Chevy was justifiably proud of its new 2.8 Multi-Port unit, which made 130 horsepower, provided good performance for the time, and was offered in practically every model, including the Cavalier.


The original buyers of this car were enamored enough of the basic Celebrity to order a number of options, from the aforementioned trim package, third-row seating and big engine, to power assists and a full console, the latter option being somewhat uncommon at the time.  With Taurus not yet on the scene, the A-bodies were a compelling enough package for buyers to spec them out, most often with one of the optional V6s, but also with any other Brougham-y and sport-oriented trim packages (Olds’s International Series and Buick’s T-type being especially uncommon sightings nowadays).  The ribbon-speedometer and flat front “buckets” seen here are holdovers of 1960s and 1970s thinking, but they were familiar to many buyers, ensuring that the lack of chrome and the slightly-firmer F41 suspension wouldn’t alienate anyone.  The larger-engined Cutlass Ciera with FE3 suspension and the AWD-equipped Pontiac 6000 STE were more credible attempts at sportiness and even with the improved Chevy V6, the Eurosport’s main focus was shooting down a straight road with minimal disturbance.  But there’s no sense in criticizing this muddled conception of a touring sedan when it’s obvious product planning knew what it was doing: being a celebrity has nothing to do with challenging your audience.


Related reading: Chevrolet Celebrity Eurosport VR: Very Rare