So, Stellantis is now official, and trading in Stellantis stock has started in New York, Milan and Paris. This is, of course, the new company created by the merger of PSA and FCA, and is the fourth largest motor manufacturer in the world, behind VW, Toyota and Renault-Nissan. But pause for a moment and think of the brand names it operates ….
Abarth, Alfa-Romeo, Chrysler, Citroen, Dodge, DS, FIAT, IVECO, Jeep, Lancia, Maserati, Opel, Peugeot, RAM, Vauxhall.
And those it owns and are lying dormant…
AMC, Atkinson, Autobianchi, Bedford, Clément-Bayard, Clément-Talbot, Commer, Darracq, Desoto, Eagle, ENASA, Essex, Fargo, Hillman, Hudson, Humber, Imperial, Kaiser, Karrier, Magirus Deutz, Nash, Panhard, Pegaso, Plymouth, Rambler, Seddon, Seddon-Atkinson, SIMCA, Singer, Sunbeam, Sunbeam-Talbot, Sunbeam-Talbot-Darracq, Talbot (twice, once British and once French), Unic, Willys-Overland…and the ones I’ve missed
Some old friends are getting back together here – SIMCA and FIAT, Citroen and Maserati, Chrysler and the Rootes Group brands for example.
Going forward, what will happen? Can we hope for a true revival of Alfa Romeo, to challenge the BMW sports saloons and coupes? Will the new electric Fiat city car become an Autobianchi? Is there a credible option for Peugeot, Citroen, Opel/Vauxhall and FIAT in the centre of the market? Will there be more of the Vauxhall-Opel model with the same car carrying different brands in different markets – could the French DS become Lancia in Italy for example, or some Opels become FIATs in Italy? How will the style strong Peugeot blend with any new vision of Lancia? How will Jeep fit with the rising trend for SUVs across the other brands? Would FIAT do better in the UK under a Hillman or Sunbeam badge (probably not, actually)? Is there any brand in the European side of the portfolio that could work in North America for a volume product? Can Chrysler survive? What is RAM and what is Dodge? Could the Opel Grandland or Peugeot 3008 make a credible Dodge Dart? Could the 508 make a Chrysler New Yorker? Will the AMC Pacer come back, as a re-badged DS3 for North America?
But some look vulnerable – Lancia, maybe DS and even Chrysler. And what is FIAT, outside the 500? Surely Alfa must be saved, somehow. Why Abarth and Alfa?
But at CC, we like looking back and considering options, choices and decisions, some right, some (with hindsight) wrong. So our QOTD is – which one do you want to be revived?
Personally, I’d quite like to see a Panhard PL24 for the 2020s, with electric power, agile road manners and light weight.
And perhaps a revived Sunbeam-Talbot 90 Convertible for the weekend. And an Imperial Convertible to keep at my place in Malibu.
But which one do you want to see again?