Vintage Ad: 1979 Datsun 280ZX – A Creature Of Comfort


If David’s RX-7 strikes you as a bit too sharp for daily use, this 1979 280ZX might be more your style.  Far from disguising the fact that it had sold out in earnest, this ad is quite open about the second-generation Z’s lounge lizard transformation and beyond pointing out the increasingly commonplace four-wheel discs, power steering and five-speed transmission, there’s little mention of the car’s performance hardware.  At the turn of the decade, style and luxury were what mattered to most buyers, and that’s what this ad emphasizes.  In doing so, it betrays a rather cynical approach to sports car design, helping us to understand why the original RX-7, introduced the same year, was such a breath of fresh air.

Related reading: 1983 280ZX, 1983 Mazda RX-7