In 1955, around the Corvette got its first V-8 and Ford’s two-seat Thunderbird first took flight, Chrysler introduced the first of its mighty “Letter Cars”: the formidable Chrysler C-300, boasting the most powerful production engine in the United States — and one of the most powerful then offered in the entire world. Ken Fermoyle got a look at an early prototype of the C-300 in early 1955 and offered his impressions in the May 1955 Motor Life.

Cover of the first Chrysler 300 brochure, published in February 1955 / Old Car Manuals Brochure Project
Seen today, the 1955 Chrysler C-300 is unquestionably a handsome car — perhaps the handsomest of stylist Virgil Exner’s new “Forward Look” line — but it may be hard for a modern observer to grasp how this big hardtop could have a contemporary impact rivaling that of the more obviously sporting Ford Thunderbird and Chevrolet Corvette. The answer was suggested by the model designation, which referred to the engine’s gross output: Three hundred horsepower, a threshold no American production car had exceeded since the rare Duesenberg Model SJ of the 1930s. In 1955, a V-8 Corvette had a mere 195 gross horsepower, an automatic Ford Thunderbird 198 hp, and a Cadillac Eldorado 270. The power output of the C-300 was in the same lofty realm as a Ferrari 375 America — SAE gross, it should be said, and thus a little generous compared to modern SAE or DIN net ratings (where it would probably rate something like 250 hp), but still a number to conjure with in the mid-1950s — in a large, luxuriously appointed sedan.

1955 Chrysler C-300 with Kelsey-Hayes wire wheels / Pawel Litwinki — RM Sotheby’s
Inevitably, some people will try to insist that the C-300 was “the first muscle car,” which always makes me roll my eyes a little. A muscular car, yes, but this was no big-engined midsize: The C-300 was a full-size luxury car with a shipping weight of over 4,000 lb, stretching about a foot and a half longer than a late ’60s Plymouth GTX.
Motor Life editor Ken Fermoyle began his review with a quick summation
A good looking car with sports car characteristics — and a back seat — that’s the Chrysler 300, an automobile that won’t have to take the back seat for anything on the road!
In a more prosaic sense, the C-300 was a two-door Chrysler New Yorker hardtop distinguished with a careful mixing and matching of different decorative elements from the Chrysler and Imperial lines, pepped up with a heavy-duty suspension and a hopped-up version of the 331 cu. in. (5,425 cc) Chrysler FirePower V-8.
Notwithstanding Chrysler general sales manager E.M. Braden’s remarks about “motor sports enthusiasts who have been asking Chrysler to build an automobile with many sports car characteristics,” the C-300 was primarily the brainchild of Chrysler Division chief engineer Bob Rodger, who first proposed the idea in August 1954. Since Chrysler had introduced the potent FirePower Hemi V-8 in 1951, the engine had seen some racing use — Briggs Cunningham had used Chrysler V-8s in his Le Mans cars, Chrysler had competed in the Carrera Panamericana, and there had been an unsuccessful but educational Indy 500 effort — but the company didn’t offer any performance models per se, and Chrysler’s 1949 to 1954 styling hadn’t exactly been what you’d call sporty or glamorous. The division’s image desperately needed a shot in the arm, and the C-300 was an inexpensive way to give it one.

The 1955 C-300 was 218.6 inches long on a 126-inch wheelbase / Motorcar Studios – RM Sotheby’s
Because it wasn’t even conceived until the 1955 models were already in pilot production, the C-300 could not be an elaborate package: Even a proposed horizontal grille was vetoed because there was just no money for new tooling. Stylist Cliff Voss, head of the Chrysler-Imperial studio, suggested instead using the split grille from the 1955 Imperial. (The hand-built prototype, which was also white, used the Imperial front bumper as well, but the lighter Chrysler bumper was substituted in production.) At Virgil Exner’s insistence, exterior trim was kept to a minimum, and outside mirrors and backup lights were not offered even as options, lest they clutter up the car’s tastefully de-chromed flanks.

1955 Chrysler C-300 borrowed the Imperial’s grille / Motorcar Studios – RM Sotheby’s
The C-300 was a Chrysler of a different era than the corporation’s more familiar ’60s products: It’s body-on-frame, with no unit construction, pushbutton transmission controls (there was a selector lever in the right side of the dash), or Torsion-Aire suspension. Fermoyle’s comment about the suspension being “harder than normal for a Chrysler” was a polite understatement: The C-300 used the heavy-duty “export” springs specified for the Carrera Panamericana competition cars, which raised the spring rates for the front coils from 480 to 800 lb/inch and the rear leaf springs from 90 to 160 lb/inch, accompanied suitably firm shocks and Goodyear Super Cushion high-speed tires. Even Chrysler said it rode like a truck.

Except for the speedometer, the C-300 dashboard was from the Imperial — the small chrome lever to the right of the auxiliary gauges controls the PowerFlite transmission / Motorcar Studios – RM Sotheby’s

The 150 mph speedometer was unique to the C-300, which could have a top speed of up to 140 mph with the right axle ratio / Pawel Litwinki — RM Sotheby’s
Fermoyle, who drove the C-300 prototype in January 1955, didn’t have the opportunity to run a full road test, but he remarked:
On acceleration, the power surge was so smooth it was hard to realize the car was getting from 0 to 60 in the neighborhood of 10 seconds! Since this wasn’t a full-scale road test, we weren’t using the elaborate testing equipment normally attached to check performance. Burt Bouwkamp, resident engineer at the Jefferson plant, was with us and reported that 0–60 times of about 10.5 seconds had been turned in at the Chelsea Proving Grounds in accurate fifth-wheel checks. This doesn’t seem out of line since the car’s power-to-weight ratio is about 11 to one! Acceleration up to 30 mph is roughly comparable to that of standard Chryslers; from there on it really moves! Performance in the middle and upper speed ranges is particularly impressive.
Motor Trend eventually tested a C-300 and found it capable of 0 to 60 mph in 10.0 seconds, the standing quarter mile in 17.6 seconds at 82 mph, and a top speed of 128.6 mph; by comparison, their 250 hp Chrysler New Yorker Deluxe test car needed 10.8 seconds to reach 60 mph and 18.0 seconds to run the quarter mile, with a top speed of 116 mph. Both cars had the two-speed PowerFlite automatic, which was the only transmission available on the C-300.
Incidentally, Chrysler fans may recognize the name of Burt Bouwkamp, who was resident engineer at the Chrysler Jefferson plant until 1960. In the ’60s, Bouwkamp became a product planning manager and then Dodge chief engineer from 1964 to 1968, developing the first two generations of the Dodge Charger.
In a car like the C-300, top speed (and to some extent acceleration) was largely a function of gearing. The 1955 car came standard with the same 3.36 axle ratio used on the New Yorker, with options up to 4.10. By 1956, there would be 12 axle ratio options, most of them for the benefit of racers. The optional 3.07 axle would allow a top speed of well over 130 mph, at some cost in initial acceleration.

1955 Chrysler C-300 / Pawel Litwinki — RM Sotheby’s
Fermoyle found that the extra-firm suspension paid off in cornering:
The car was rock-steady all the time and there was no wander or feeling of instability at any speed. It gobbled up sweeping curves with no strain and the full-time power steering aimed the car right where it was pointed. … [During these tests] I found the only flaw in the 300. The car is leather-upholstered and has bench seats, making it rough to stay anchored in tight turns. On hard left turns the driver tends to slide to the right and it’s difficult to retain control of the car. Several times I wound up sitting almost in Bouwkamp’s lap over on the passenger’s side! Safety belts would be a must for hard driving. Bucket front seats would be a big improvement. Maybe they will be offered as optional items.
Aside from that, the car lived up to its billing extremely well. There was a minimum of heel-over and no wheel-hop or skip. The parking lot was surfaced with asphalt and fine gravel which caused the rear end to slide more than it would on concrete; even so, the car never gave you that panicky out-of-control feeling. Front end dive during hard braking was practically nil and there was no apparent fade, hut the car did have a tendency to pull to the left slightly in fast stops.
While they didn’t offer any lateral support, the C-300 bench seats, upholstered in buff leather, were attractive and luxurious, suiting the car’s rather hefty price tag.

Buff leather seats were standard on the C-300 / Motorcar Studios – RM Sotheby’s
Although the C-300 was quite expensive for 1955, listing for $4,055.25 at launch, it was not what we would consider a well-equipped car. You paid extra for a heater ($92), power steering ($113), radio ($128), power windows ($102), and a power seat ($70). (Air conditioning was not available with the hot engine, although it would be optional on the 300-B in 1956.)

There was plenty of space in back, but without seat belts, aggressive driving might make passengers think they were trapped in a cocktail shaker / Motorcar Studios – RM Sotheby’s
By far the most expensive factory option was Kelsey-Hayes wire wheels with simulated knock-off hubs. Chrysler had bought a stock of these for the Imperial, where they hadn’t sold as well as expected, and they’d found their way onto the Carrera Panamericana cars because they improved brake cooling. They listed for a painful $617.60 on the C-300 (for a set of five), and Chrysler sales literature warned that supplies were limited, but it’s rare to see a C-300 without them today. Standard fit was a set of modified Imperial wheel covers.

1955 Chrysler C-300 with optional Kelsey-Hayes wire wheels / Pawel Litwinki — RM Sotheby’s
Fermoyle’s comments about the engine’s “full-race cam” were not an exaggeration: Cunningham’s 1954 Le Mans racers had used the same or almost the same camshaft. With valve durations of 280 degrees intake and 270 degrees exhaust, the C-300 engine wasn’t as racy as the hotter muscle car V-8s of a decade or so later. However, with mechanical lifters and 60 degrees of overlap, the camshaft and valve gear gave the FirePower engine a clattery, somewhat lumpy idle, immediately signaling to the unwary that this was no mere New Yorker. The dual Carter WCFB carburetors probably contributed about as much as the camshaft to the engine’s peakiness — this was a lot of carburetion for a 5.4-liter engine. Surprisingly, compression ratio was a modest 8.5 to 1 (although premium fuel was still required), and the engine still used 6-volt electrics.

1955 Chrysler FirePower engine with dual four-barrels / Pawel Litwinki — RM Sotheby’s
Aside from its 4,200+ lb curb weight, the main reason the C-300 wasn’t even faster was probably the PowerFlite transmission. Fermoyle noted that this had been beefed up, with a higher-stall torque converter, but the C-300 would probably have been significantly quicker with the later three-speed TorqueFlite, which wasn’t available until well into the 1956 model year. As it was, a C-300 driver might be outrun by less-powerful rivals like the Buick Century up to about 60 mph, after which it would leave most challengers for dead (although it was still not as quick as the less powerful but much lighter V-8 Corvette).
Still, Fermoyle found the C-300 a very impressive all-around performer:
All in all, it looks like Chrysler has done a remarkable job with the 300. The car combines sports car-like performance with excellent roadability, clean attractive lines, comfort and near-family sedan roominess, quite an engineering achievement. It adds up to an attractive automotive package.

Clean rear section with no backup lights; note the unusual exhaust splitters below the bumper / Pawel Litwinki — RM Sotheby’s
Fermoyle correctly surmised that the new model also had considerable competition potential:
As a high speed touring car, the 300 will be hard to beat. It looks like a natural for stock car racing and the Mexican Road Race, where its stability and power should be tremendous assets. The car was slated to run during NASCAR’s Speed Week at Daytona in February, which means it will get a real baptism under fire. What it does there will give further indication of what we can expect from this newest—and most powerfull [sic]—product of Detroit ingenuity.
By the time this article was published, the C-300 had made an impressive showing at the Daytona Speed Week, where the big Chrysler was fastest in both the standing-start mile and flying mile; Warren Koechling won the latter with a two-way average speed of 127.58 mph. The Carrera Panamericana was canceled for 1955 due to safety concerns, but C-300s of Carl Kiekhaefer’s Mercury Outboard team dominated NASCAR and AAA stock car events throughout the year — and this in an era when stock car racers were still really stock (albeit with lots of factory support to address early teething pains like valve bounce and too-fragile universal joints). Kiekhaefer’s team remained a force to be reckoned with in 1956, with the subtly restyled, even more powerful Chrysler 300B, which boasted up to 355 gross horsepower from 354 cu. in. (5,787 cc). The C-300 and 300B may have been gentleman’s hot rods, but they were still definitely hot rods.

Although red and white were more common, the 1955 C-300 was also available in black / Midwest Car Exchange via ClassicCars.com
In the ’60s, cars like this were thoroughly overshadowed by smaller muscle cars with big engines, and the horsepower race made the output of the original C-300 seem ho-hum. By 1965, you could order a 300 hp Chevrolet Turbo-Fire 327 — only 4 cu. in. (71 cc) smaller than the old Chrysler FirePower engine — on any run-of-the-mill Chevelle or full-size Chevy for a modest $137.75, and it wasn’t even considered a particularly racy engine. Buyers of big luxury cars generally weren’t interested in a stiff ride or a loping idle, and Supercar fans had no interest in big luxury sedans.

1955 Chrysler C-300 production eventually totaled 1,725 cars, up from the 1,000 units originally projected / Motorcar Studios – RM Sotheby’s
Today, however, high-performance sedans like this are quite common in the higher tax brackets. The C-300 may not have been a muscle car in the ’60s sense, but it foreshadowed later generations of high-end luxury sports sedans, like the BMW M760Li, Mercedes-Benz S63 AMG, or Bentley Continental GT: big, fast, and expensive, with stretch-out room and serious performance — iron fists in velvet gloves.
Related Reading
Vintage Sports Car Illustrated Review: 1957 Chrysler 300C – The Duesenberg SJ of the 1950s
Curbside Classic: 1955 Chrysler New Yorker DeLuxe – Looks Like a Hundred Million Bucks (by J P Cavanaugh)
Curbside Classic: 1955 Chrysler New Yorker Deluxe St. Regis – How’s That For A Long Name? (by Tom Klockau)
Cohort Pic(k) of the Day #2: 1955 Chrysler 300 – The Legend Begins Here (by Paul N)
Chrysler had a building with hood ornaments.
The latest 300 is damn fine.
RIP Chrysler
Great article on this fabulous automobile. For 1956, if I remember correctly, leather bucket seats were available. The body is from the Newport with the Imperial and New Yorker trim features. Thus, the weight was kept down (so to speak). Grand automobile! My older brother and I sure looked this one over when it came out.
I believe the article mentioned that it was Winsdor- based; that was the base model Chrysler up until approximately 1960, if memory serves me…
What a handsome beast. Those spring rates sound mighty hard. Chrysler wasn’t doing half measures here. I would guess they went down some in ’56, to make it a bit more palatable to a wider potential buyer base?
I can’t imagine piloting this in a fast curve without seat belts. Seems like a bit of an oversight.
What a beautiful car, although I shudder to think of driving without outside mirrors. I’d wager quite a few of these cars had aftermarket door mirrors.
The 1956 Forward Look was a great and clean design. The 1957 models were straight from Lost in Space: futuristic but weird. I wonder what would have happened had the 1956 styling had been allowed to mature?
It’s noteworthy that the standard New Yorker’s performance wasn’t that far off of the 300. Chrysler had a strong reputation for good performing road cars at this time. While a Cadillac had more prestige, they were now bigger and lost their own performance cred, that they had made them competitive at Le Mans, and the PanAmerican race. I prefer these early ’50’s Chryslers over the later big finned wonders. Chrysler drivers certainly didn’t have to make any apologies for their cars.
The 300 really was much more powerful than the New Yorker, but all the extra power was at the top end, with the much hotter cam and extra carburetor. The New Yorker was quick enough at lower speeds, but after a certain point, the 300 would just run away from it as the New Yorker engine was wheezing for breath.
While a Cadillac had more prestige, they were now bigger and lost their own performance cred,
The stats don’t really support that. The ’55 Cadillac 60 Special did 0-60 in 11.2 seconds in this vintage review, which called it “America’s fastest car” (top speed 116 mph), because the 300 was a limited production car in 1955:
https://www.curbsideclassic.com/vintage-reviews/vintage-motor-life-road-test-1955-cadillac-fleetwood-60-the-fastest-and-all-round-best-car-of-its-time/
That 0-60 time is essentially the equal of the NY’s time, within the typical margins of deviation.
And it only got worse for the New Yorker; the ’64 Cadillac did 0-60 in 8.5 seconds, well quicker than a New Yorker of the times, or probably any time.
One of my very favorite cars from the 50s. When Chrysler did something well, they did it REALLY well. Of course, the opposite is true too, but that is not something to associate with this car.
Stopped into Chrysler dealership a couple days ago. They only had one actual ‘car’ in the otherwise empty showroom for cars. I felt sad. There was another showroom full of SUVs/Ram pickups/Jeeps… The lone car was, disappointingly, a Charger EV. A young salesman had been told to move it to another part of the floor. I was startled when he turned the key and it let out loud Hemi V8 fake exhaust rumbles sounds from the rear that echoed around in the glassed in showroom. A 2nd salesman asked him through the open windows what the holdup was. He said he was trying to figure out how to release the parking brake. I yelled through the other window it prolly comes off automatically when put into Drive, which he did. I left… it was nothing like visiting a dealership in the 1950s… 1960s… seemed so fake…
That sounds like the EV Charger’s ‘Fratzonic’ sound system. I guess it will appeal to traditional, ex-Hemi musclecar people, but it seems hokey, to me. I watched a review that made the point that it gets to be quite a drone at constant speeds. The reviewer eventually just turned it off.
With that said, the one thing I do like about it is simply the name, and I wonder how many people know the origin of the ‘fratzog’ from which it is obviously derived.
Those were such a beautiful looking car, they looked ahead of their time, very un cluttered. The wire wheels look stunning on it.
As mentioned in the article, that uncluttered look was taken a bit to extremes by Exner not offering an outside rearview mirror or back-up lights, not even as options.
I guess it works on artistic grounds, but, practically speaking, I’d sure like to have an outside rearview mirror and back-up lights in a car to drive.
Yet another terrific article. Thanks so much.
8.5:1 compression ratio was not that modest in 1955. Other cars mentioned, Corvette was 8:1, Buick 9:1. For premium fuels of the day that was the limit. About 1958 is when 100 RON super premium became commonly available, as military aviation transition to jets freed up the supply of alkylate gasoline. Also, the hemi had real efficient breathing, but with no “quench” area, detonation was more of a risk, limiting C.R.
That’s true, but I’m assuming that people reading this post are more likely to be familiar with the higher-performance engines of the ’60s, when compression ratios of between 10 and 11 to 1 were quite common even for engines that were not very racy, like the 300 hp Turbo-Fire 327 the text mentions.
I have consistently admired these cars, and they may be the only American car from the 1950s that I’ve ever wanted to own.
Excellent selection of photos. Damn, these are handsome cars.
I prefer the more svelte appearance of the concurrent T-Bird. Brawniness was a big part of its appeal, but I never really found this 300 that attractive. Styling is firmly planted in the mid-50’s, for better or worse.
Having had a red one my collection. In the 80’s with the lower rear endr ratio it would really go.and handling was superb. Read mcahills article and see the pic if the wheel over at 60.