Vintage Dealer Snapshots: Chevrolet Nights

Not too many images appear in this post, but they do a good job of highlighting the excitement new car models created back then. A few of today’s shots come from the South Tacoma Motor Co., where Walker Chevrolet would open during the nights of December to showcase the new models. Other dealer pictures are unidentified, but the glee is there all the same.

As CC reader CPJ commented some time ago:

“Recall that these old-time dealerships treated the annual new car introductions like a national holiday. Windows were papered beforehand so no one could get a peek before the anointed day. Newspaper ads abounded. When that day finally came, there was fanfare, coffee, donuts, prizes and stuff for the kids.”

It was quite a tradition. And deserves a moment of remembrance in our vintage galleries.