Unless one subscribes to a data service, getting US historical auto sales statistics is not so easy; Wikipedia only lists US manufacturers. But I stumbled into this site that has market share info from 1961 -2016. One can create custom charts, but only with five manufacturers for any given chart. So I lumped some fairly obvious ones together to create a few to share with you. The first one is for the Not-So-Big-Anymore Three; it’s also the most dramatic. How the mighty have fallen. And look how Chrysler/FCA bucked the trend of the other two, staying in a band of roughly 9% to 16% over the decades.
This one is for the the US independents. AMC was of course bought by Chrysler, which bolstered its rise in the late ’80s. And Tesla’s number are rising quite rapidly; its current US market share is probably around .6%.
Here’s where the biggest chunk of the Big Three’s former market share went to: the Japanese. In case you’re wondering about Toyota’s and Honda’s spike in around 2008-2009, that was because their sales fell much less than did the Big Three (and many others) during the carpocalypse. But their historical rise has slowed or mostly stopped, although Toyota is having a very good 2018 so far, up 7.4%. Nissan has been very aggressive during the Ghosn era. Mazda and Mtisubishi have of course struggled.
I should have put Subaru into the previous chart, as it’s one of the hottest success stories in the past 20 some years. Hyundai and Kia also enjoyed meteoric growth, until the past couple of years, when both have stalled out, largely by having the wrong product mix (not enough SUVs and trucks). Isuzu and Suzuki both are out of the US passenger car car market, but because the data for these charts included commercial trucks, Isuzu is still here in that regard.
Here’s what I call “the successful Europeans”. Unfortunately Audi is not listed separately, and undoubtedly lumped in with VW. And there may be some commercial vehicles in the mix, specially with Daimler (Freightliner), although Volvo truck is broken out.
And here are the continental European “failures”.
And finally, the UK, which has of course had a rocky ride in the US, but is doing fairly well now with LR and Jaguar.