Is there a classier postwar Mercedes? The W111 Cabriolet became an instant classic from the day it arrived in 1961, and its image and status only grew greater during its eleven-year production lifespan. It commanded respect parked in front of the world’s ritziest hotels, casinos and restaurants, despite being essentially a convertible version of the ubiquitous German taxicab. There were Mercedes that were sportier, Grosser and technically more impressive, but never one classier, at least in my book.
Paul Bracq gets credit for transforming the charming but boxy W111 “Flossen” sedan into the handsome coupe and cabriolet versions. His approach, which essentially married the classic Benz front end to a softer-looking body and more graceful roofline, won out over other designs that ditched the Mercedes radiator for a stark, modern front similar to that of the later W113 SL “Pagoda”. Although such would be the case with this car’s much more recent successors, in 1960 this was the way to go.
In the good old days of Mercedes, their essence always seemed to be a dance of traditional and modern–a graceful veneer over the kind of constant and endless tug-of-war typified by the conflict over this car’s front-end design. Mercedes was able to synthesize those two seemingly contradictory forces into one potent amalgam that the W111 Cabriolet exuded from every pore of its steel, leather, wood and whatever those magnificent thrones were stuffed with.
In terms of Beverly Hills pecking order, this car gave up little to the Rolls-Royce Corniche convertible during its reign that lasted well into the ’80s…or has that reign yet ended?
For over twenty years, Mercedes didn’t even pretend to build a successor to the W111 Cabrio, prior to the W124-based 1993 CE300: A very nice car (like all W124s), but one that could never live quite up to the rep and status of the W111 Cabrio. It always remained in demand, and I suspect few cars ever had better resale value from the get-go, which in itself answers the question. And those resale values are still soaring; typically, those for the final version of the 280 SE 3.5 Cabrio are in six figures.
This example is a 250 SE, built about midway through the W111′s evolution. Only 2105 of these were ever built, at a rate of thirteen per week, and witha very large amount of handwork.
With seven main bearings and other improvements, its fuel-injected 2,496 cc, 150-hp SOHC M129 six had been revised substantially from the engine in the first-series 220SE. When teamed with a stick, as in this car, it can power the 250 SE to a top speed of 120 mph (193 kmh).
Given its Euro-style headlights and stick shift, this one undoubtedly was imported from Europe at some point in its life, after which the speedometer was converted from kilometers to miles. It has the fine Fuchs alloy wheels, which were first available in 1969 and thus obviously not original. But those whitewalls are not at all so fine; bad call there. And for some odd reason, this particular car is showing more positive camber than usual at the rear. Maybe it came to a stop there under severe braking? Not likely. The patented low-pivot swing axles were nearing the end of their life; although Mercedes had tamed most of the design’s vices, it was high time to move on. Tradition can become ossification.
The 280 SE version arrived for 1968. Also available in the final two years of 1970 and 1971 was a 280 SE 3.5, which had the new V8 as well as a substantially squatter “radiator” shell–in retrospect, the latter seems a somewhat unfortunate move. Still pretty classy, though.
Needless to say, all these convertibles had a very high-quality top with substantial padding between its inner and outer shells. But then, so did the VW Beetle Cabriolet; it’s a German thing, couldn’t just have a drafty, fluttery piece of fabric overhead, unless it was a real roadster.
How much tradition was invested in this? About as much as any automotive symbol, ever. During the Great Mercedification Era in the US, it represented the Holy Grail, which Detroit imitated blatantly. That only made the real thing even more desirable–and, quite possibly in the case of the Cabriolet, the most desirable of them all.

















A neighbor had one of these cabriolets when I was a child in the 70s/80s. The family had a constantly rotating stable of classic cars which they would drive regularly and then sell after a year or two, and the only two cars that they kept long-term were his 1960 Corvette, which he restored himself in his garage, and her 280SE 4.5 cabriolet. I saw them still driving these cars about 10 years ago, and I hear that they still have both cars, after at least 30 years. It says something about the stature of this car, which is one of the most elegant designs ever. I consider it neck and neck with the Lincoln Continental as the most beautiful non-sports car of the 1960s.
Really classy….if you like cramped little compacts with high levels of NVH (noise, vibration, and harshness), vinyl upholstery (generally), shoddy automatic transmissions that jerked changes, incredibly small engines that probably could not even *start* a big block American V8, hard seats, and boring styling. And you get to pay a huge premium for this nonsense, too. Give me a Continental of that era any day.
I rarely use the word “adore,” but I absolutely adore the instrument panels on Mercedes of this era. Real wood, heavy plating on the shiny bits, full gauges…they simply reeked of quality in a way that few of its competitors ever could.
Fast forward to last Thursday, when I test drove a C-class. Nice enough car, great tactile quality to the controls, much better executed interior than in its immediate successor – but aside from the walnut veneer, not much to delight the eye.
I’m not sure if the Mercedes mystique has died, or if it’s simply that the “everyday brands” have caught up.
What a great car. That it is a white convertible with a red leather interior just makes it all the better.
The W111 is, in my mind, the quintessential Mercedes. Old-school stout, top quality pieces, and European touches like hand crank windows and a manual transmission. A mid-60s Cadillac may have been the more capable car, but there was just something about these. As much as the Cadillac of 1963-68 said “American”, the Mercedes of that generation proudly said “German.”
I miss the era when every country’s cars had an unmistakable personality and accent. Today, so many are morphing into a sort of universal average, much as a TV newscaster in Boston or in Houston sounds like a guy from central Illinois. A fabulous find.
Does the guy take his prized Blaupunkt radio indoors at night?
My favorite Mercedes, bar none. I find the coupe equally beautiful, but I’d much prefer the classic color-keyed wheel covers to the alloys on this example. Autoart makes a splendid 1/18 model of the coupe, as seen below.
What would a Mercedes look like today if it were designed with a similar philosophy? It’s hard to even picture it because the brand has strayed so far into postmodern Italian taffyland. VW/Audi has done a much better job of maintaining a German quality to their designs.
My father bought a dark blue 1968 280SE coupe and kept it until the late 80s. These pictures reminded me of the rich smell of the red leather seats and the wood trim.
I do love the little stubby fins on the rear of this design. It is a beautiful car but I do prefer my Mercedes to be grosser… love large sedans.
Wow! I’ve never seen one of those W124 cabrios in my life! Not bad. Oh and the W111 is nice too of course.
Is it fair to say that this cars headlights heavily influenced Pontiac designers with the 63 Grand Prix, actually the entire front end seems inspired by this when i squint my eyes.
I’d agree; that car is the embodiment of beauty and dispenses old myth that the Germans were only interested in the utilitarian aspects of automotive design, leaving the aesthetic criteria to the Italians and French.
The Classiest Mercedes-Benz? There is the 600. And there is no other. None. I’ll take a ’62 Cadillac Park Avenue with good AC, auto, and electric windows please, not to mention proper tail-fins as God made them, not the vestigial abominations on this thing (`sight-lines’ the company called them).
I’ve seen rusted out build `quality’ of Heckflosse Mercedes, and the best improvement one can do to them is retrofit an OM616 diesel. At least in this generation of MB cars, the quality is only as good as the owners’ maintenance of the car. For me, W124 is the vintage MB top form. Built to last. Of course now their quality is going down again.
Man, would I love to have some wheel time in one of these! Brings back my memory from early 1970 when I had an opportunity to buy a real nice 1953 M-B sedan, white with red interior.
Considering my airman first class pay, I could see it bankrupting me in no time, so I wisely waited until I found my beloved avatar, my 1964 Chevy Impala SS convertible.
I’m driving the closest thing to a M-B I’ll probably ever get right now…
You know, what that car really needs is some wire wheels with extended spinners….OK, just kidding.
Wow, what a gorgeous interior, almost nautical. I’d certainly refrain from eating fast food in that one.
Random thought: Why didn’t M-B style the shifter instead of just putting a straight chrome shaft?
Wait a minute: the shaft IS chrome.
Never mind…
I think I’d have to agree with you Paul, the other M-B I would put in a similar category is the 1950′s 300 sedan, but they don’t have the same character or ultimate elegance.
These are certainly nice.
The priest we had when I was growing up had an old 60′s era 4 door sedan version of this car, I believe.
It was a faded blue, the interior was getting ratty, as the piping along the edge of the headliner was getting frayed and tattered, but it ran and remember at least once, him coming over to see us once in it.
I believe he replaced it with a brand new, baby blue 71 Mercedes sedan and in ’72 or so, he bought a bright red Fiat 128 Familiar wagon.
He would be displaced from our church after 23 or so years there in 1976 and shortly afterwards ceased to be friends.
I understand he’s dead now, has been for several years.
Talk about the Curbside Classic effect! I saw one of these this afternoon after reading this article this morning. What a beaut.
The big MB cars of this era were, bar none, the best cars ever made. The quality of the materials was just superb, beyond reproach and lasted for years. Like stated before, the wood instrument panels were just gorgeous and they lasted for years without any delamination of any sort. The only problem with these cars was the heater control levers would break all the time and were a pain in the you know where to replace.
I have driven this exact drivetrain in a 1967 (I think) 250SE and it has, believe me, plenty of guts. Especially at like 90 km/h a downshift to third makes really good acceleration but also wonderful sounds, absent from today’s cars. These cars drove extremely well and were still light, too. They were real driver’s cars and even today would be seen as great road cars.
I also have a story of a 300SEL 4.5 with air suspension but that is for later!
Good to hear a positive experience about these cars. Cheers!
I think Tim told me this story once.
one of the very few Benzes I actually like for real, pure, uncut class !
There is a similar old Merc among the cars I shot in my friends repair shop… http://www.youtube.com/watch?v=wL4mN3eVEwU&list=UUHBMWqoKoNvMYoBSd61g_Pw&index=29&feature=plcp