When exactly did Rambler stop being a brand and become just a nameplate?
The Rebel flew the Rambler coop in 1968, leaving just the American. Which was struggling by this time, as sales slipped below 100k in 1968 and 1969. AMC decided on a two-prong approach: drop its price to compete directly with the imports.
As well as drop in its hottest engine (a 390 four barrel with 315 hp) in the cartoonish Hurst SC/Rambler. But there’s no Hurst SC/Ramblers on the load being delivered; looks like one of the $1998 import-fighters.
By 1970, the name Rambler was history. 1957 to 1969; thirteen years was pretty short for a brand. But we haven’t forgotten it it, at least not hereabouts.