Cohort Pic(k) of the Day: 1958 Edsel At Glacier N.P. – Smile, Edsel!

A great snapshot from William Garrett, who left this comment:  My dad took the picture of my grandfather and grandmother with the car and my uncle on the top of the snow bank. Summer 1959.

And another opportunity for me to reiterate that the Edsel’s front end styling was not one of the reasons it flopped.

Its front end was consistent with a common thread of styling at the time, and nobody thought it was ugly or weird or sucking a lemon. That all happened after it failed, as we love to pile on, ridiculing failure. Schadenfreude is delicious! And ragging on the Edsel’s face became a national pastime.