Cohort Pic(k) Of The Day: ’94-’96 Cutlass (Ciera) – The 90s Are Alive And Well, In Southern Mexico

It’s time to feature another car that was once oh-so-common and nowadays rarely appears. It’s a find by riveranotario from the Cohort; a mid-90s Cutlass Ciera, looking rather well and still doing service in the southern Mexican state of Quintana Roo.

As far as I can tell, this is a Mexican-market late model. Also, there was no Ciera in these Mexican Oldsmobiles, as they went simply by “Cutlass” by GM. The vehicles came from GM’s Ramos Arizpe assembly line, near Monterrey. GM’s longest-running plant in that nation, dating from 1960.

As everyone in the States knows, this was one GM product that ran seemingly forever. Efficient and clean looking in ’82, but quite stale by 1992. However, we’re talking about Mexico’s market with this Cutlass, where Beetles still sold in decent numbers in the ’90s.

With that in mind, I would think this Ciera Cutlass probably did the trick for Mexicans, even in the mid-90s. The ad above is for the ’93 model, with the hard-to-translate sales pitch “La Razón se impone” (Something along “Reason takes over”). The print touts the car’s Chevrolet-derived 3.1 V6 and automatic transmission—both a plus in that market back then.

However, as I understand, Oldsmobile was never a great player in that nation. Chevrolet was, for all purposes, GM’s calling card with Mexican buyers. It wasn’t until the mid-80s that locally built Centurys and Cutlasses became available at Chevrolet dealers. But that seems to have been more of an afterthought in the corporation’s affairs rather than a serious effort.

If these remind me of anything at all, it’s Puerto Rican office workers. The ultimate American commuter car of the ’80s. Or so it seemed on the island, as they were everywhere. A few years later, by the time I reached California in the ’90s, these were basically rental fleet material.

In either case, this old Ciera Cutlass still looks pretty good. Other than the annoying stickers in the back window (they’re Mexican registration permits, if I recall correctly) and the broken tail light, it’s mostly all there. A previous Mexican Cutlass already appeared at CC, in far worse shape. So it’s good to see an old workhorse still looking rather intact. A nice period piece from the ’90s. Or the ’80s.


Further reading:

Curbside Classic: 1987 Cutlass Cierta – The Triumph Of TrueCoat

Cohort Sighting: 1988 Oldsmobile Cutlass Ciera Coupe – Not Quite My Aunt’s Oldsmobile