Cohort Pic(k) of the Day: Forbidden Fruit Ford Everest Gen3 Caught in Camo In London – Why There?

Nathan Williams, our man in the street in London, caught something a bit different: the new gen3 Ford Everest, a BOF SUV that is built and sold mainly in the Asia-Pacific region, and is essentially an SUV version of the global Ranger pickup.

It is not destined for Europe or North America. So why was it driving in London?

Since many of us will not be familiar with the Everest, let’s do a quickie history. It first arrived in 2003, built in Thailand, Vietnam and India. It had a 2.5 L turbo diesel, and shared some 60% of the Asian Ranger’s parts. It was sold in SE Asia, Middle East, India, Central America, The Bahamas and Africa. This is the initial version. It got no less than four facelifts between its intro and 2014, its final year.

The second generation arrived for the 2015 MY, based on the T6 Ranger generation. It had a shorter wheelbase, and was shorter overall. A wider range of engines were available, including 2.0 and 2.3 L EcoBoost gasoline fours and 2.0 L EcoBlue turbo diesels as well as 2.2 and 3.2 L Duratorq  four and five cylinder diesels. A 2018 facelift coincided with one on the Ranger.

The third generation was unveiled 6 days ago. It’s a three-row BOF SUV that sits on the revised T6 platform underpinning the new Bronco as well as the redesigned 2023 Ranger coming later this year. Depending on the market, buyers will be able to choose between rear- or four-wheel drive. They will also be able to choose between 2.0- and 3.0-liter diesels, as well as a 2.3-liter gasoline engine—all of them turbocharged. The sole transmissions announced are 6- and 10-speed automatics.

Obviously the question is: wouldn’t this make a suitable competitor to the Toyota 4Runner, as the Bronco only comes in two-row versions? But Ford is concerned about it eating into Explorer sales, so it will remain forbidden fruit.