Cohort Pic(k) Of The Day: 2007-2010 Lincoln MKX – More Relevant?

posted by RiveraNotario

One of our editors recently suggested to me that maybe CC’s coverage is skewing a bit old these days. Well, that’s true, for a couple of fairly good reasons, one of them being that my own interest in most cars of the more recent decades is not exactly very keen. But maybe I need to kick myself in the arse a bit…forward, all the way to the 21st century even? How about a lovely Lincoln MKX, for your viewing and reading pleasure?

I’m not sure where to start, except to say that if I’ve ever seen one in Eugene, I didn’t notice. Lincolns of recent vintage are extremely rare here; not just because Lincoln has gone downhill generally in terms of market share, but it’s just not a brand that speaks to Subaru, Prius and Tesla-loving Eugenians. I wonder why?

The MKX first graced us in 2007, as a badge-engineered Ford Edge with a rather pathetic attempt to recall the brand’s glory years with a grille evoking the classic ’61-’64 Continental.  “I knew Lincoln Continental; MKX, you’re no Lincoln Continental”. Sorry, not sorry.

In 2011, the MKX got the baleen whale front end (“split wing” in Lincoln parlance) that was widely adopted by the brand at the time.

I assume it was a coarse throwback to the 1939-1941  Lincoln Zephyr and Continental’s lovely and delicate grille. Or am I missing something? It won’t be the first time.

It looks pretty Edgy except that front end. But I’m sure there were wonderful amenities to make it worth the substantial premium Lincoln charged for it. Maybe some of you can fill us in.

Was it a success or flop? Well, it wasn’t exactly a hit, for sure. But then no Lincolns have been in recent decades. It sold in the 20k range most years, except for a bit of a bump in its first year (2007). The second generation (2016-2019) did a bit better, just topping 30k. Did it help Lincoln? Well, it didn’t exactly hurt, as the brand managed to improve its sales some from 2011 to 2019, just barely topping 100k that year. But sales have been heading downhill the past couple of years, down to a pretty dismal 83k in 2022, placing the brand well behind the premium market leaders.

But hope springs eternal, and Lincoln will arise again from its carbon-fuel ashes as a fully-EV brand, starting with the Star SUV, supposedly in 2025. What’s the rush? At least the name is easy to remember…