Ok, I’m not deliberately trying to fan another “Has Honda has lost the plot?” shit storm, but I couldn’t resist these two sitting together; they do rather represent part of Honda’s current dynamic. The 1984 wagon was part of the brilliant pioneering family of four distinctly different new Civics, including the new CRX. The Prius-wannabe Insight is a dud (419 were sold in July) that just doesn’t deliver the goods. What’s more, it CR-Z stablemate is giving it a run for the money as another dud (330 were sold in July). Obviously, that’s hardly the full picture–July was a strong month for overall Honda sales, led by the Civic. But pioneering is not exactly what’s driving Honda sales these days; maybe that’s just as well.
– August 2, 2012