Cohort Outtake: 1973 Chevelle Laguna – Blue Lagoon

Chevelle 1973 Laguna fr

Joseph Dennis has found a fairly rare 1973 Chevelle Laguna. The Laguna was a rather odd attempt to create a new higher trim level version of the Chevelle above the Malibu. It featured a body-colored urethane nose, and nicer interior, but buyers mostly couldn’t be bothered, despite the front end. That front end was a mixed bag; clearly it was intended to give buyers something more interesting than the rather utilitarian big-bumper front end of the Malibu; perhaps it even suggested what the ’73 Malibu would have looked like if the 5 mile bumper rule hadn’t existed. But it just didn’t work all that well, stylistically. Those big google-eyed headlights don’t exactly help either. Oh well; must have seemed like a good idea at the time.

Chevelle 1973 laguna side

At least the later (1975-up) versions of the Laguna had a shovel nose that was put to good use in NASCAR, until the final version (’77 was banned for being such a low seller. Clearly, the Laguna was supposed to be an analogue to the more dramatic and successful Pontiac Grand Am. But it didn’t catch on, especially in the sedan and wagon versions, which were quickly canned for 1974. The Laguna coupe soldiered on through the rest of the Colonnade era, a minor footnote to Malibu history.

More: JPC’s in-depth CC on the Laguna