Cohort Outtake: Puch G – The Austrian G-Wagen

Puch G wagen ffq

Strictly speaking, all G-Wagen (G Class) vehicles are Austrian, as every one ever made was built in Graz, Austria at Steyr-Daimler-Puch’s (now MagnaSteyr) factory. But until 2000, as part of the initial agreement with Daimler-Benz, all G-Wagen sold in Austria, Switzerland, Liechtenstein, Croatia, the former Yugoslavian republics, and a few other minor markets were badged and sold as Puch G-Wagen. Our man in Austria, T-Minor, caught one at a military car show. 

Puch G wagen st wheel

I’ve always had a soft spot for the early years of the G Wagens, before they were discovered by the hip-hop and bling-bling set (talk about the ultimate irony; if anyone had told me back in 1979 how these cars would end up being used and sold, I would have laughed hard. I still do…).  And I must admit that if I were to have one, I’d really like the Puch emblem on my steering wheel. Arnold Schwarzenegger managed to bring one into the US, the first one in the country wearing the green-white emblem.

The G-Wagen was a joint venture from the get-go, with Mercedes responsible for setting out the basic brief, and Puch engineers, very familiar with designing and building the most capable off-roaders in the world, responsible for making it come together, including the production.

We’ve never done an in-depth CC on these cars, but here’s a few related posts, including my lament on the (d)evolution of the G-Wagen.


CC Outtake: Mercedes G 280 – Pre-Bling Era

CC: Steyr-Puch Pinzgauer