Concept Classic: The 1957 Chrysler 300 Almost Did End Up Looking Like That Wild Styling Clay

Chrysler 300 1957 prototype 001 900

After yesterday’s 1957 Chrysler 300 clay buck post, I cracked open my book on Virgil Exner (“Visioneer”), and was reminded that that buck was not some far-out design that never went anywhere. It was the primary design concept for the 300, and Ghia in Italy was commissioned to build a a running prototype. The front end is virtually unchanged from the production 300, but a late change of heart (chickened out?) caused the fins and “continental spare” to be jettisoned. Good thing, I’d say, although from the front, it has quite a menacing look.