Cadillac’s much-reviled alphanumeric naming scheme will die along with its internal combustion engines. Of course that might be a mixed blessing for some.
Cadillac President Steve Carlisle announced today that the brand once known for some of the most storied and memorable names in automotive history will be ditching its alphanumeric nameplates for real names again. But I wouldn’t hold my breath for the classic ones to come back.
Cadillac will be spearheading GM’s charge into the EV market, with a total of 20 all-new EV globally starting in 2023. And by 2030, Carlisle said that “the majority—if not all—Cadillacs sold will be battery electrics”.
“We’re entering the decade as an internal-combustion-engine brand,” he said. “We’ll exit the decade as a battery-electric brand. It’s the end of the ICE age for Cadillac.”
Lincoln recently also returned to traditional names, with their Corsair and Nautilus SUVs.
Et tu, Acura?