GM printed two different multi-marque magazine advertisements in 1974, and one of them was this advertisement plugging their wide range of “personal cars” — not just personal luxury coupes — for 1974.
It’s not just the cars that are interesting about this ad, its also the people and their glorious 1970s fashions. Take a look at that young Agnes Moorehead lookalike with her Toronado and ornate dress. Or the perky blonde who has matched her ensemble to her Chevelle. The Eldorado driver looks a bit young for her ride, while the Grand Am driver isn’t quite who I’d be expecting to drive Pontiac’s Euro-inspired intermediate. The gorgeous girl draping herself over the Riviera looks like she would be more at home with something a bit more youthful, while the Corvette driver looks like what I imagine a 1974 Corvette driver would look like.
GM’s 1974 personal cars ran the gamut from sporty (Corvette, Chevelle Laguna Type S-3, Century Gran Sport), European-inspired sport-luxury (Cutlass Salon, Grand Am), to traditional luxury (Monte Carlo, Riviera, Toronado, Eldorado, Grand Prix). This wasn’t even the full extent of their “personal” range as you could also purchase the new, personal luxury Buick Century Regal and Oldsmobile Cutlass Supreme, as well as relatively plush editions of the Chevrolet Camaro (Type LT) and Pontiac Firebird (Esprit). Then there were your traditional luxury two-doors like the Cadillac Coupe de Ville, and also up-level editions of intermediates such as the Chevrolet Malibu Classic and Pontiac Luxury Le Mans.
But let’s keep it simple here. Which of the pictured cars would you choose? Frankly, the two most expensive when new — the Cadillac and the Corvette — are the least appealing to me. I’d take the Grand Am first, of course, but the Century Gran Sport would be a close runner-up. You can also count me as a fan of the widely-disliked 1974 Riviera.