The Continental Look Gets Passed Around

1963 was likely the best year for GM’s large cars, with a clean and crisp new look across the board. Bill Mitchell’s studios had no deficit in creativity, but there’s no denying that the change in the ’63s were influenced by the 1961 Lincoln Continental to one degree or another, and none more so than the 1963 Oldsmobile Ninety Eight. And just as GM threw off the slab-sided hard-edged look for the soft big hips of 1965, Chrysler was ready to take it up one more time. In full size: