The Mod Top: Introducing The Car You Wear

(first posted 10/5/2012)   By 1969, flower power went mainstream…right up the Detroit River, even. Hoping to cash in on the latest fad, Chrysler unveiled one of the era’s more colorful options: The Mod Top–or more accurately, Pop Prints, since the treatment was not limited neither to the top nor to just one pattern or color. Get ready.

Here’s a ’69 Barracuda like the one shown in the ad. This car seems to make the rounds of the car shows; perhaps because it might be the only one with this particular combo.

Isn’t that cheerful?

Of course, there were several patterns; after all, your store wouldn’t have only one dress to sell.

Care to try on something in green?

If you were a bit too old for the flowered miniskirts in the Juniors Department, Plymouth’s Boutique also offered something for the more mature customer: the Fury Gran Coupe, with a slightly more subdued paisley-print top.

Here’s what it looked like close up. Given today’s interest in retro-’60s clothes and cars and such, I’m rather surprised no one’s tried it again. Perfect for a Chrysler 300.