I wonder if the readers of the February ’82 Road & Track that this ad came out of knew what a failure the DeLorean was going to be. The ad certainly promises prospective buyers the moon, and only knowing this story’s epilogue, it’s hard to say how good this ad, which seems over the top, was. A lot of money went into the full two-page spread (click to enlarge), ensuring that readers would have a hard time ignoring it, and with 345 dealers, it would seem there was a decent initial investment. With most of the cars already built by the time this ad ran, it would also seem that, even ignoring John DeLorean’s legal predicament, the DMC-12 was already in trouble.
– April 6, 2014