Vintage Ad: 1930 Chevrolet Roadster Delivery – The First Chevy Pickup
– Posted on December 22, 2021
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looks like something Frank & Joe Hardy might have driven on their adventures.
Would Franklin W. Dixon have approved?
Nice colorful and informative ad. A pickup with a six was special in 1930. Dodge had switched to sixes and eights in its cars but kept fours in its trucks, and Ford was still all fours.
Although the title would seesaw back and forth for a while (mostly due to Ford’s cheap flathead V8), Chevy’s “Six for the Price of a Four” began GM’s first passing of Ford in sales and would eventually result in GM being the undisputed number one carmaker.
Oooo, 50 horsepower instead of the Model A’s 40. A hot rod!
I wonder if that red pickup box was what you got no matter what paint color you chose for the body?
What a nice piece of history for an old truck salesman! Thanks for this.
Don’t tell Ford Australia. They like to think they invented the ute.
Sweet .
I don’t like Roadster pickups but this is nice .
-Nate