Vintage Ad: 1948 Town Shopper – No, Americans Weren’t Interested In Glorified Go Karts

It wasn’t just the Crosley; after the war, there was a raft of micro-car and small-car ideas being floated. It was a bit like the recent/current EV start-up era, where lots of entrepreneurs thought that Americans were going to snap up all sorts of cheap little cars, like this Town Shopper, which undoubtedly had a industrial air cooled single out back. Yes, these women were going to be thrilled to be seen parking it in front of the department store.

It even made the cover of Popular Mechanics: