Vintage Ad: 1961 Gran Turismo Studebaker Hawk – No, Not That Gran Turismo Hawk

We’re all pretty familiar with the 1962 Gran Turismo Hawk, with its low-cost but effective redesign by Brooks Stevens. Turns out Studebaker began using that Gran Turismo name on the Hawk starting mid-year 1961. It’s probably no coincidence that this happened very shortly after Sherwood Egbert took over as CEO, and immediately focused on establishing a fresh, new performance image for the ailing brand.

These two celebrity-owner ads are from pretty late in the model year.

This one is a bit earlier, and refers to the “Gran Turismo tradition” and not yet as the actual  name of this limited production version of the Hawk. Things were happening quickly at the time…


Related reading:

1962 Studebaker Gran Tursimo Hawk – A Beautiful Death (Paul Niedermeyer)

1962 Studebaker Gran Turismo Hawk – Irrational Exuberance (J P Cavanaugh)