Vintage Ad: 1966 Oldsmobile 4-4-2 — Why Hadn’t Olds Changed Ad Agencies Yet?

When I ran across this ad in the February 1966 R&T I’m scanning, I was more than a bit shocked. What; they were still using this very dull and old-school style in 1966, to push their high performance GTO competitor to a young demographic? Seriously?

It already looked grossly out of date and dull back in 1964:

Don’t get me wrong: I love this ad, featuring a four door sedan 4-4-2 in police guise. But it might as well be an ad for a taxi cab version.

Meanwhile, Pontiac was doing this in 1964.

And this in 1966. No wonder the ’66 GTO outsold the 442 by over 5:1.