Vintage Postcard: The Biggest Reason The Impala Was A Repeat Best-Seller?

It’s easy to underestimate the value of low depreciation of a new car. It’s like a substantial guaranteed discount off the price, collectible when it’s traded in, or at purchase, if you already have a low-depreciation car. The Chevy Impala consistently had the lowest depreciation in its class for years during its glory days, which drove more buyers to it, thus supporting its value further.

These postcards sent out by Kinney Chevrolet underscore that reality.