Vintage PR Photo: 1960 Cadillac Estate Carriage by Stengel Carrossier – A PR/Ad Shot Without Wheelcovers?

This has to be one of the oddest PR/ad shots ever, especially for such an exclusive car: a “1960 Cadillac Estate Carriage by Stengel Carrossier”, of which this is the only one ever made. It’s sitting on a dirt road out in a field; doesn’t look much like Hollywood to me.

And yes, although it was built in 1960 and called that, it obviously started life as a 1959 Cadillac. But here’s the really remarkable part: the rear quarter panel is from a 1959 Cadillac Brougham, handbuilt by Pininfarina in Italy. Where did they find that? And here’s the final kicker: this wagon was built in England.

As is so often the case, the site has the details:

From the May 1960 issue of Australia’s oldest motoring monthly, Wheels:

“Anglo-American Caddie Wagon

“Built in England for an American owner, Mr. E.D. Hess, this huge Cadillac station wagon was based on a project by Stengel of Hollywood; the design was prepared by James Young of London and the work was carried out by Panelcraft of Putney, London.  Cadillac does not include a station wagon in its range so this unit originally started life as a brand new ‘Sedan de Ville’. The car is finished in metallic pink and the seats are leather. Rear cargo deck and walls are lined with wood-grain Formica, bonded to plywood and aluminum, giving strong panels with high abrasive resistance.”

Given that Stengel’s office was just down the street from Coachcraft in West Hollywood, one does wonder why it wasn’t built there. Probably for the same reason it was shot without wheelcovers in a muddy field.