Vintage Cohort Outtake: Melbourne, 1974

Mazda Luce 1800 Melbourne 1974

Vintage streetscape shots are always in demand here, so if you have any, please post them at the Cohort. This fine one was posted by John Lloyd, and he says it’s in some suburb of Melbourne “around 1974”. So what have we got here?

The main attraction is of course the very handsome Mazda Luce (aka: 1500/1800), built between 1966 and 1972. It was penned by no less than a young Giorgetto Giugiaro, then working at Bertone. It’s one of the finest sedans of its kind at the time, and could easily be imagined with an Alfa Romeo grille on the front. This car really put Mazda on the map, and I saw several of them in Vienna when I was there in 1969, my first sighting. Apparently some small numbers of them were sold in a few select places on the West Coast, like in Washington, and perhaps California, as Mazda was first testing the waters on the other side of the Pacific.

The white car is an Austin Kimberly, an Australian development of the 1800 “Landcrab”, with an E-series six cylinder. No, the price is not $100; that’s how much the down payment was.

On the right is a Rambler; these were assembled locally at the time. And on the left is a Ford XA GT, at least according to the comments left at the posting.