Vintage Truck of the Day: 1950(or so) Nash – Not Sold In The US

Now here’s a truck you’re not likely to find in the US: a medium duty Nash, from the late ’40s or early ’50s.  That’s because they were only exported, which explains this one found in Uruguay. Apparently Nash did sell a few to their dealers, to be used as tow trucks, so theoretically, you might find one if you keep your eyes peeled.

Why didn’t they sell them in the US?

I don’t have an official answer, but undoubtedly there was just too much competition from the big guys. In the US, one needed a significant volume to justify marketing a vehicle. But in remote countries, it was a different ball game. Keep in mind that until the ’60s or so, exports were still a significant factor for American manufacturers, especially the independents. All of them were active exporters, and typically carved out a strong position in certain markets. They could charge higher prices, and thus make a significant profit.

Ironically, Nash was once a big truck maker, from 1918 to 1931, and had a considerable volume. And there’s reason to believe that Nash was seriously considering getting into the pickup market, given these shots of some very well developed prototypes.

But given the hot seller’s market after the war, there was no good reason to allocate precious production facilities to pickups or trucks, except those small numbers exported for fat profits and the several hundred sold to dealers to use for themselves.