Vintage Car Carrier of the Day: Reo Hauling Air Shipped 1955 Hillmans and Sunbeams – Why?

This is a bit of a headscratcher: Rootes Co. cars (Hillmans and Sunbeams) being loaded or unloaded (the latter, I assume) from a Seaboard & Western Lockheed Constellation in California. Were they such hot sellers that they had to pay air freight to get them from the East Coast to their eager California customers? Or?

Nice International L or R Series COE too.

Here’s another view:

Looks like a Sunbeam Alpine roadster on the back, and a Sunbeam sedan down below. From about 1955 or so, but I can’t pin the year precisely.