(Let’s follow GM’s Deadliest Sin with one of its greatest hits. First posted 8/23/2011) Your task: imagine and design the hottest consumer good of the day, one that will have folks lined up at the store to get their first glance of it. And creates a national buzz about its new power and speed, not to mention its fab new looks unlike anything seen before. And smashes all sales records for any any comparable device before or after it. And makes your company the most profitable and highly valued in the world. And one so capable and durable, folks will still prefer to buy it used instead of the newer competition. And becomes a timeless product, an icon of the whole industry, one that folks are still talking about and lusting after a half century later. Who would want to have that job given to them, with all of sixteen weeks to execute it?
Luck is really about being at the right time and right place with the right set of abilities. For Ed Cole and a few of his cohorts, that was Chevrolet in 1954. Read the rest of this entry »