For those under a certain age, the name Opel Kadett may be as familiar as Richard Speck, The Troggs, or Valley of the Dolls. Yes, 1966 was a long time ago, but that’s when the second generation of Opel’s VW fighter appeared and knocked down the long-time king of the small car hill. VW should thank Opel for that thumping; it really needed the wake up call that resulted in a new world order, spelled: G-O-L-F.
The Kadett’s role in facilitating that is a major piece of automotive history I’ve been wanting to tell for years, but finding a Kadett in this country has been impossible, despite Opel having dumped almost half a million on our shores. It took my son’s recent trip to the old country to find one, sitting on the street in Innsbruck, no less. Maybe folks back there have a greater appreciation for Kadetts and the role they played; Americans’ fling with the Kadett was a very fleeting one, and perhaps many would just as soon forget it. Not me.
The Kadett story begins in 1957, when Opel began its long journey to create a Käfer-fighter, having watched VW dominate the huge and lucrative lower-middle class segment (C class) of the market, having once been Europe’s largest automaker before the war. Now that was quickly being gobbled up by the insatiable Beetle.
The Kadett A (above) finally appeared in 1962, and was a classic GM/Opel effort: highly pragmatic, conventional in every respect, reasonably stylish for its time, and designed to deliver a good bang for the buck. In just about every way possible, it was the antithesis of the VW: front-engine rwd, a rather tinny but roomy body, highly tossable but with a primitive suspension and ride, a very roomy trunk, and excellent visibility as well as economy. Oh, and a proper heater even! Its little 987 cc OHV four made 40 net/46 gross hp, six more than the VW 1200. Its trim fighting weight of 1475 lbs (670 kg), some two hundred pounds less than the VW, showed in both its acceleration and body integrity.
My father, who could well be this man (except for the Germanic house behind it), bought a new sickly-green Kadett A just like this in 1965, at the local Buick dealer in Towson. So, yes; I can speak for the Kadett’s ability to trounce all VWs in street-light races, thanks to my older brother’s repeated VW-baiting. And at seventy or so, the turbulence from the boxy body caused the tops of the thin little doors to actually move away from the body enough to see daylight between them. Lightweight construction indeed. Hopefully, someday I’ll miraculously find a Kadett A and do the full story of its colorful place in history, both the automotive world’s as well as the Niedermeyer’s. But this CC is about its successor.
One last thing about the “A”: It sold quite well in Germany (and Europe), although I don’t have ready statistics. But in the early-mid sixties, the German ardor for the VW hadn’t yet quite cooled, and the Kadett A wasn’t a fully successful interloper; yet.
In the US, some 500 Buick dealers started carrying the Kadett in 1964, after their previous sole product, the larger Rekord, was knocked out of the ring by GM’s own 1960/1961 compacts. I strongly suspect the Buick dealers (and their ad agency) who hadn’t yet taken down their Opel signs were not really very committed or motivated, and all of 17k ’64s and 14k ’65 Kadett A were sold. Meanwhile, VW was moving some 400k Beetles in America.
But that all began to change quickly in the fall of 1965, when the new Kadett B appeared on both sides of the Atlantic. This ad trumpets the Kadett’s doubling of sales in 1966, and taking the number two import spot. That still left a pretty big gap behind VW, but in the next three or four years, the Kadett did enjoy a very profound explosion in the US. There were two main factors: the B was a bit bigger in every dimension, making it a somewhat more palatable for Americans, although it still used the A’s rather archaic transverse leaf-spring front suspension and a torque tube in the back with leaf springs.
The other reason for the B’s success had to do with GM: once again, after having failed to slow down the VW’s ascent with their 1960-1961 compacts, they were forced to take the small car market seriously. That led eventually to the Vega in 1971, but in the shorter term, it meant marketing the Opel as something other than with which to remodel the garage. Now the Kadett family, which included a new fastback coupe, sedans and wagon, was seen in front of the typical American garage: two Opels for the price of one Buick.
Doesn’t get more American than this. The Kadett’s styling and conventional configuration made it a relatively palatable alternative to those who found the Beetle a bit too buggy.
Of course, it was now 1967, so it made sense to not make all the ads too starchy.
Obviously, the marketing and advertisement was quite different in Germany, and the “Das Auto” campaign was quite successful indeed. Unfortunately, I don’t have ready access to the statistics, but at some point in the Kadett B’s lengthy run from 1966 – 1973, it did unseat the Beetle as Germany’s best selling car. By the late sixties, the Germans were ready to move on, and it was straight into the Kadett’s open doors, as well as Ford’s new Escort, a Kadett-fighter through and through. In all, some 2.7 million Kadett Bs were produced, probably the high point of its life as both the Kadett and successor Astra.
Not only was the body a bit bigger, but the Kadett B also had a slightly enlarged 1100 cc engine. This was externally a very compact motor indeed, and looked rather lost in the Kadett’s Kavernous engine bay. Power output increased correspondingly; there were 45 and 55 DIN hp (high compression) versions for Europe; the weaker on was sent stateside with a 54 (gross) hp rating.
But the hot news of the new Kadett B line was the mid-year 1966 introduction of the Rally. Sporting both fog and driving lights, as well as the obligatory racing stripes, the Rally was something altogether new in the small-car market: the first really overt attempt to sell sportiness in the lowest end of the small-car market, at least in the USA. The Ford Cortina GT had been doing it for a few years, but was one class bigger and a fair bit more expensive. The Opel Rally set the template for all the little pocket rockets to come; just like with the big American muscle cars, blatant economy was out, and performance, or at least the impersonation of it, were in.
The Rally’s 1100 cc SR engine was hardly a drag-strip terror: the little 1100cc buzz-bomb got higher compression and a second carburetor, as well as possibly some other changes. The result was 67 gross/60 DIN-net hp. And what little torque there was, now moved even higher into the rpm range. I can hear their raspy and nervous exhaust in my ears still, as common as they were now in the Towson area. Undoubtedly, they improved on the regular Kadett’s 21 second 0-60 dash by maybe a couple of seconds. But they looked good doing it, as well as sounding good.
There were two distinct generations of the Kadett B: 1966-1967, and the 1968-1973. Bob Lutz had a hand in the key feature that distinguished the two. The torque-tube/leaf-spring rear suspension was replaced for 1968 by a coil-spring and control-arm set-up, designed to both improve ride and handling, especially in reducing the Kadett’s tendency to tippiness. Bob had recently arrived at Opel, where he mentioned that the Kadett had a bit of a rep in the US for being a bit tippy, especially in a J-turn maneuver. The engineers told him that the new rear suspension (seen here in this picture) would eliminate that, and invited him to see for himself. The result is self-evident (full story here).
There were other considerable changes for the 1968 Kadetts. In Europe, a new line of up-scale Kadetts were given the Olympia name, along with new fastback rooflines. A baby ’68 Nova coupe indeed.
The Olympia also featured a new wrap-around grille as well as shorter skirts.
In the US, the 1968 Kadett took on the Olympia’s grille and there were other changes too. The Olympia and the US Kadett now were available with the bigger “high-cam” four, in 1.5, 1.7 and 1.9 liter versions (no 1.7 for the US). This changed the performance equation considerably, especially in the new Rally 1900, which had a new fastback to go along with its big jump in power. The 1.9 was rated at 102 (gross) and 90 (DIN-net) hp, and there was nothing that could touch it in its class. This was the equivalent of dropping the big block V8s in the GM midsize cars, the German Chevelle SS 396.
The suspension and brakes got some serious attention too, and the Rally 1900 was quite the sensation in its brief heyday, and garnered a very positive review by Car and Driver. (see related story on C/D’s Opel Kadett assassination story). Until the Ascona/Opel 1900 (CC here) came along in about 1971, the Rally carried a bright flame for Opel. The Ascona had been planned as a replacement for the Kadett, but when Ford launched their very bare-bones Escort, Opel kept the Kadett on, although at least in the US, it reverted to a very basic trim level and only with the 1100 cc motor, and sales swooned, due to rising prices as a result of the falling dollar.
By 1970, the Kadett’s brief stay in the US import car rank number two was over, having been muscled aside by Toyota’s hot new redesigned Corolla (CC here). The Corolla was very much a car in the Kadett’s formula: traditional rwd and conventional in every respect. But the combination of a high D-Mark, and Toyota’s hot momentum changed the tide forever. In the US, the Corolla would soon enough depose VW out of the top slot. In Germany, the Beetles rapid crash and the Kadett’s success forced VW’s hand with the very advanced Golf, recouping the gold. The Kadett/Astra were the perennial number two in germany, but some years ago, it dropped further down the the top seller list, as smaller cars, including Opel’s Corsa have become more popular. But the Golf still sits on the throne.
My brother’s best friend’s family traded in the “kids’ car”, a much abused ’55 Chevy six two door on a new ’67 Kadett B, like this one, and every bit a stripper like the Chevy 150 had been. Geoffrey was a capable driver, and some of my more memorable mind-expanding experiences in the year 1967 – 1969 came about thanks to their willingness to let younger brother tag along. That often involved sitting in the back seat of the Kadett, hanging on for dear life as every effort to catch air on the winding back roads was exploited. Perpetual caning was SOP, and I have doubts whether their Kadett lasted as long as the old ’55 Chevy six. My father’s Kadett A needed a valve job at 40k, probably precipitated by my brother’s similar abuse. He traded it in on a ’68 Dart; that tells you all you need to know.
I can’t remember the last time I saw a Kadett, but here it is, sitting on a street in Innsbruck. I wonder about this particular Kadett wagon, whether it might have been a former Postal service vehicle, as that color looks like all of Austria’s mail trucks and cars. Can one do a license plate check in Austria to find out?
Edward shot it just as that red Citroen wagon pulled in to park, which gives a nice frame of reference. The Kadett was fairly big for its time, but that has long gone. But before the name Kadett is lost forever, at least in Americans’ memories, here’s a final toast to Opel’s Chevy II: thanks for the memories; good and middling. Bad? There must be a reason why there’s none to be found anywhere.
(Update: I did find one in Eugene eventually, a Rallye 1900 no less. Here’s its story:1968 Opel Kadett Rallye 1900: The European GTO
Related reading: The Story of My Father, a GM Executive Part3: Vauxhall Viva