I love how the size of the car is exaggerated about 50% over the size of the passengers.
The scenery is fantasy land also. With all the happy trees it must have been done by Bob Ross’ father. Everybody always wore hats too.
The artwork is beautiful. However, for purity of concept, I always loved the ads that started in 1946. I have always been surprised that Lincoln never reached back and re-used this wonderfully simple slogan, which they continued to use up until at least 1950.
While we are on the topic, this one has been framed and hanging on my office wall for years.
Love the “shades” over the front wheel well in your picture. Is that where Mercedes-Benz got the idea for the Gullwing wheel openings?
Also: In Paul’s ad-how did the guys in the back seat keep their hats on? Did they know about duct tape back then?
Could it be that a Shriner wag spoiled that slogan?
It’s a picture of the Munchkins driving to work. Or the exact opposite of the tv ad I saw last night in which Shaq was driving a Buick.
They don’t make cars like that anymore, either :-/
So thats what the Wizard of OZ midgets did with their money……
The driver and passengers in the vehicle must be a bunch of midgets!
There is no way the midget driver could reach the pedals and the steering wheel. Lincoln beat Google by 70 years with a self driving car! Or maybe they just sat in the car and never went anywhere.
Little People don’t like the term midget, try fun size!
OK – There is no way the fun size driver could reach the pedals and the steering wheel. 🙂
Love it. Really says a lot about the car without a single word. I miss ads such as these, with fine artwork rather than computer generated images.
Nice. I always loved the illustrated car ads from the ’40s-’60s. It was sometime during the mid-60s when car companies started switching to photo brochures.
Great artwork, it was these idealized concepts that would transport you to a squeaky clean world, where the “happy trees” grew and motoring through the countryside was a luxurious pleasure. No road trash or weeds or other discarded detritus spoiling this view.
I, too, have always loved LIncoln’s elegant advertising slogans. “Unmistakably, the Finest in the Fine Car Field,” from the mid-50’s, and my favorite, “Lincoln Continental, America’s Most Distinguished Motorcar” from the 60’s. Ford would do well, indeed, to reach back to these simple tag lines.
Atrwork for advertising looked great nice big cars beautiful scenery, I often wonder if customers complained when the car they bought only seemed 2thirds the size.
Very much a Bulgemobile ad. I can see Bruce McCall’s muse here.
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