CC Capsule: 2009 Mercury Milan VOGA – Strike a Pose

Look around everywhere you turn is heartache
It’s everywhere that you go (look around)
You try everything you can to escape
The pain of life that you know (life that you know) — Madonna, Vogue

As a connoisseur of obscure special editions, I’m surprised that I somehow missed the Mercury Milan VOGA when it was new. I’m willing to wager that you missed it, too.



When all else fails and you long to be
Something better than you are today

In Mercury’s waning years, they turned to what many manufacturers do when trying to drum up showroom excitement with minimal budget: Designer Special Editions! In Mercury’s case, they hatched the Milan VOGA (and no, I’m not shouting. VOGA was always stylized in all caps in Mercury’s period press releases).



At first, I thought VOGA was some obscure designer brand that I had never heard of, but no: Mercury just made it up, apparently being too cheap to license an actual designer’s brand name. Voga is simply the Spanish (as well as Italian) word for “vogue,” appropriated by Mercury in a shameless attempt to appeal to Hispanic buyers with an edición especial.



The VOGA included exclusive features like 18″ chrome wheels (borrowed from the Lincoln MKZ), embroidered white leather seats, faux carbon-fiber dash inserts, VOGA exterior badging and, well that’s it actually. I was able to capture the sum total of this package in a mere three photos for this post.



Don’t just stand there, let’s get to it
Strike a pose, there’s nothing to it

Related Reading

Top 10 Obscure Special Editions and Forgotten Limited-Run Models: Lincoln-Mercury Edition, Part II – William Stopford