Look around everywhere you turn is heartache
It’s everywhere that you go (look around)
You try everything you can to escape
The pain of life that you know (life that you know) — Madonna, Vogue
As a connoisseur of obscure special editions, I’m surprised that I somehow missed the Mercury Milan VOGA when it was new. I’m willing to wager that you missed it, too.
When all else fails and you long to be
Something better than you are today
In Mercury’s waning years, they turned to what many manufacturers do when trying to drum up showroom excitement with minimal budget: Designer Special Editions. In Mercury’s case, they hatched the Milan VOGA (and no, I’m not shouting. VOGA was always in all caps in Mercury’s period press releases).
At first, I thought VOGA was some obscure designer brand that I had never heard of, but as it turn out, Mercury was apparently too cheap to license an actual designer’s name. Voga is simply the Spanish (as well as Italian) word for “vogue,” appropriated by Mercury in a shameless attempt to appeal to hispanic buyers with an edición especial.
The VOGA included exclusive features like 18″ chrome wheels, embroidered white leather seats, faux carbon-fiber dash inserts, exterior badging and, well that’s it actually. I was able to capture the sum total of this package a mere three photos for this post.
Don’t just stand there, let’s get to it
Strike a pose, there’s nothing to it