Cohort Classic: 1973 AMC Matador Wagon – Green On Green

posted by chrisjcieslak

You Cohort posters have been batting 1000 lately, especially with the color-coordination. Great shot, Chris! On Friday, it was this brown Skylark in front of a brownstone, and today it’s a green Matador wagon in front of a green restaurant. The smell of good food instead of The Stench of Death. But those were pretty strong words for me to use on a ’73 Matador, and today I’ll find some more delicate ones. This wagon is downright delicious.

1973 was a good year for the Matador, as its front end would be mutilated for 1974. But even then, the ’74 Matador has its defenders, as this post that was written as a rebuttal to my ’73 CC makes quite forcefully clear. But that was all in the bad old days. Now Niedermeyer can appreciate what a rare find this is, and wax eloquently on its clean lines and tasteful proportions; well, the wagon that is, as it was spared the hip augmentation that the sedan was cursed with.

That’s the good fate wagons often are blessed with, when the manufacturers decide to refresh or facelift or otherwise fold, spindle or mutilate a good design but don’t have enough budget to inflict it on the wagons. This ’73 Matador wagon is remarkable similar to the ’67 version, except the front end.

Especially the view from the back. Almost identical to what AMC was building in the late 60s.

And almost identical to a ’66-’67 Chevelle wagon. Well, the GM A Body was clearly on Dick Teague’s mind or pinned to his drawing board when the ’67 Rebel was being created copied. That’s ok; beats his flights of genuine creativity as with the Pacer and Matador coupe.

And this one’s for sale; unfortunately, no price.

But here’s a number in case you’re seriously tempted.

I’ve run out of pictures, so we’ll use the first one again. In 1973, the Matador was starting to really show its age, compared to the flamboyant competition from the big three intermediates. It was now the Studebaker Lark Wagonaire of its times. But that still had some appeal to folks who liked things as they had been. And in this case, that’s no a bad thing.