Cohort Pic(k) of the Day: 1954 Nash Rambler Super Country Club Hardtop – “The World’s Most Luxurious Compact Cars”

posted by canadiancatgreen

I do have a real thing for the early Ramblers. Partly it’s that I find their bathtub styling and covered front wheels refreshingly different. But mostly it’s because the whole concept of the Rambler was so different than others at the time, being strictly an upscale, high-trim car, designed to appeal to sophisticated and affluent women most of all. That was a bold strategy, and one that got the Rambler off to a good start in 1951. Well, that and its advanced unibody construction, heating/ventilation, and some other aspects.

But by 1954, that small niche was becoming satiated, and Rambler sales had been dropping. 1953 was a cruel year, given the devastating price war initiated by Ford and Chevy. Rambler had to drop its prices, and that started the brand towards the direction of becoming a genuine low-price competitor. Although this Super Country Club hardtop was now 15% more affordable than the hardtop had been in ’53, Nash was still billing these as “The World’s Most Luxurious Compact Cars”. Um, maybe “America’s” might have been more accurate?

There’s some name-dropping here at the bottom “Among Famous Rambler Owners”. I do wonder if this brochure was created before AMC decided to drop its prices substantially for 1954?

Although women were still very prominent throughout the 1955 brochure, the name dropping was gone, and now it was “never before have cars so fine been priced so low!” Reality check.


All this and much more in my in-depth article about the Rambler and how it saved AMC in the 1950s:
Junkyard Classic/Automotive History: 1955 Rambler Cross Country – How Rambler Won The Compact And Price Wars Of The 1950’s And Saved AMC