QOTD: Why Wasn’t the BMW 2002 Touring Hatchback Sold in the US? Would It Have Been Popular?

Speaking of relatively unusual BMWs, this shot of an 1802 Touring posted at the Cohort by Martin Reiss made me wonder: why wasn’t the hatchback Touring body imported to the US?

I don’t have time to Google around for an answer this morning, so maybe one of you has a good explanation. But my only immediate guess is Max Hoffman, who was the sole distributor of BMWs in the US at the time and “the father of the 2002” wasn’t keen on it. Does anyone else have a good explanation? Would it have been popular in the US?