Vintage Ad: 1961 Pontiac Catalina by F&K – “Wisest Wide-Track Yet!” Wisest?

I can’t ever argue with a Art Fitzpatrick and Can Kaufman rendering, especially a wide-track Pontiac (their specialty). But the text? How is this the “wisest wide-track yet”? Am I missing something?

Here’s some more F&K goodness:
A Tribute To Automotive Artist Art Fitzpatrick

The ’62 Pontiac’s Better End (And A Few Other Gems By F&K)