Vintage Ad: 1975 AMC Matador – Ugliest Car Of Its Time?

I know; it’s been done before. But it’s been a few years, and when I stumbled on this, I was once again flabbergasted by what AMC and Dick Teague did here. More to the point: Why? There’s never been a really good explanation. But then that’s probably asking the wrong question, given what AMC was up to at this point of its long decline.