Vintage PR Shot: 1972 Lincoln Continental Mark IV – What The Affluent Archer Drives

Yes, in 1972, Lincoln did have a thing for shooting their cars against green fields, of one kind or another. The other day, it was a farmer in front of some kind of agricultural crop. Today we have an archer. So where’s the wild boars?

And yes, just like the farmer and his Lincoln, this one is “photoshopped” too (air brush artwork). See the black “halo” around the edges of car and man? And the kind of lens it took to make the Mark IV’s  look like that would not have worked with the background. Two very different shots and lenses.