Studebaker Turns Lemons Into Lemonade: Too Broke To Change The Styling Or The Illustrations

Well, that’s one way to rationalize the fact that the company can’t afford to change the styling anymore, except for a new grille inset for the next and final year. And that’s not the only thing they couldn’t (or didn’t want to bother changing):

What’s wrong with this picture? Would you know the difference between a genuine Studebaker engine and a Chevy engine if you lifted the hood on Studebaker? Starting in 1965, when Studebaker production switched to the Hamilton Canada plant, Studebaker was forced to buy Chevy (although Canadian built) engines. And the 1965 and 1966 Studebaker Brochures are quite proud of the new Skybolt Six and Thunderbolt V8. Except that they never changed the illustrations. Who would ever notice such a thing anyway? Especially forty five years later?

I highly recommend a little stroll down Studebaker’s last two years via oldcarbrochures:  You’re bound to find some other examples of cost-cutting, as well as some remarkable innovations that only a small outfit like Studbaker could incorporate so readily; like say disc brakes. It’s not like Detroit was offering them on their bread and butter cars in 1965. Oops, there’s that old illustration of Studebaker’s V8 again.