1995 Rolls-Royce Silver Spur III – I’m #3, So Why Try Harder?

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There are quite a few of these Rolly-polys around Tokyo, for sure. Thanks to the massive Economic Bubble of the ‘80s and ‘90s, Rolls sold a lot more cars in Japan at that time than they did in prior decades. Thus Silver Shadows are not too common, but Spirits, Spurs, Corniches and the like certainly are. Everything is relative, of course: there are far more Flying Ladies from the BMW era (a daily sight, in some parts of town). However, this is a Spur III, which makes it intrinsically rare, and thus ready for its fifteen minutes of CC fame.

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I’ve had the pleasure of writing up this model’s immediate successor, the 1995-99 Silver Spur, which should in all logic have been called “Silver Spur IV,” but that number was skipped because it’s considered as unlucky in vital export markets – namely China and Japan. Not that it prevented Rolls from producing the Corniche IV convertible, but then those were even more niche (and a lot more expensive) than the saloons.

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As I’m sure most of you might recall, Rolls launched the Silver Spirit and its LWB sister ship the Silver Spur in October 1980. Same 6.75 litre V8 as the Shadow that preceded it with a GM-built 3-speed TH400 automatic transmission, similar all-independent suspension with added hydropneumatics under license from Citroën, and all that. What was new was the bodyshell: slightly longer/lower/wider than the Shadow, very ‘80s in looks, including massive composite headlights (except for US-spec cars, of course) – a first for the marque.

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In 1989, the Spirit / Spur II was unveiled. The main innovations included a revamped suspension, ABS, a smaller steering wheel and the generalization of Bosch fuel injection for all models. Externally, nothing really changed. In 1991, a new 4-speed gearbox took over, still made by GM. The Spirit / Spur III arrived in late 1993, featuring new wheel cover trim, airbags and a plastic cover over the engine. Said engine had a redesigned head and manifold for a little extra (but still undisclosed) power.

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Redesigned seats were also part of the facelift. But the Spirit / Spur number three proved to be a very short-lived chapter in the car’s two-decade career: only two model years, 1994 and 1995. Consequently, this is a rare model: only 234 Spirits and 465 Spurs were made in total. It’s not a lot, but these numbers do not tell the whole story.

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Rolls-Royce knew the Spirit / Spur was getting a bit stale, so they devised two new variants (based on the Spur) launched at the same time as this third series: the US-only Silver Dawn, which was essentially a slightly de-contented and cheaper Spur III, and the Flying Spur, which had the Bentley Turbo R’s drivetrain.

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I confess I was unaware of these variants until doing a bit of research for this post. It makes sense, though: Rolls-Royce had been working on a new saloon, as was their custom, for years by the mid-‘90s, but it was still nowhere near ready. Bentley sales, thanks to the Turbo R and the Continental, had kept the lights on at Crewe, but it was known that Vickers, who had owned Rolls-Royce Motors since 1980, were looking to sell. Slapping a new name on an old car was better than doing nothing. Just.

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The great twist of fate, of course, was that Rolls-Royce PLC – the aviation arm of the business, which had been independent of the car side since the early ‘70s – ended up buying out Vickers in 1999. That’s a Rolls reversal if there ever was one! It coincidentally took place just as the last Spurs were rolling off the line and Volkswagen were taking over Crewe, only to be undercut by BMW, who snatched the rights to Rolls-Royce cars right from under VW’s nose. Those wily Bavarians.

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What does that have to do with our Silver Spur III? Not much, really. But then, the R-R/Bentley buyout and divorce drama that occurred roundabout the time these were actually being made is, in my opinion, a lot more interesting than the cars themselves.

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Not that the ones that followed were any better, being a bunch of increasingly overdressed tanks powered by BMW engines. The Spirit / Spur was the final hurrah of the real Rolls-Royce: neither truly beautiful nor really that graceful, but certainly tasteful (again, compared to what followed) and definitely significant.

 

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